Available in choice of 4 trim colours these mini notebooks & pen sets make a great choice. Recently reviewed by Jacqui, from Wigston in Leicestershire who scored the item 4*. Jacqui commented “Met the needs of the Group who ordered them and have been used by others as a handy notepad to carry at such things as conferences as it fits in a pocket.”

We’ve just read Sir Alex Ferguson’s last piece of Chewing Gum has sold at auction for nearly £390,000!

So if you’re looking for an excellent ROI – perhaps Chewing Gum is the future!

In this digital age, savvy businesses are turning back to direct mail as the physical form of marketing can be a hugely successful one as the products can help them to stand out from the crowd.

Editor-in-chief at Direct Marketing News Ginger Conlon said direct mail, which also allows companies to enclose promotional items such as a printed pens, is sure to get people’s attention when sent to subscribers as they will feel like they are being spoken to. She commented “when I get a package at work, I open it immediately”

She noted those companies that have decided to put direct mail on the backburner because of its expense would be wise to add it back into the marketing mix as it can offer a much more personal touch.

“Direct mail pieces often get the short shrift. But in this age of digital obsession they stand out. And when done well, they drive meaningful responses,” Ms Conlon continued.

Out-of-the-Box Thinking, Direct Marketing News

Posted by Robin McCrink

Our latest Blue Paper is a guide to online branding success. When you have two minutes download the paper – it’s a good read that highlights 9 pointers for your consideration. The great thing about the web is that any company (big or small!) can compete with anyone else – check out the guide & ensure you are making the most of this unique opportunity to go head to head with the big boys!

Personalised packaging is a growing trend and has an important role to play alongside generic products, according to Coca-Cola Europe’s packaging innovator Gregory Bentley - following the success in Australia of Coke bottles being sold with individual names printed on the labels.

Speaking to the organisers of the North Print and Pack show, Mr Bentley explained that including personalisation on packaging is currently extremely popular among brands.

“Marketers need to be clever with this in order to maximise their return on investment on marketing campaigns,” he was quoted by Packaging News as saying.

The delivery of the campaign that involved individually personalising Coke bottles came at a considerable cost, Mr Bentley pointed out, which could prevent the strategy becoming the norm for marketers for the foreseeable future. 

To tie together their marketing efforts, brands could also produce more generic printed promotional items that just feature the brand name itself to ensure their marketing appeals to all.

Mr Bentley added that the execution of such campaigns is critical, commenting: “Consumers can easily be disappointed with the end-product if it does not meet their expectations.”

North Print and Pack 2013 special: Three minutes with Coca-Cola’s Gregory Bentley, Packaging News

Posted by Robin McCrink

Our range of stylus pens & gadgets with a stylus tips keeps on growing!

New to the range is a brilliant low-cost 2 in 1 pen & metal stylus that comes in 6 colours each with striking silver trims. Whilst the main corporate colours are covered (black, silver, blue) if you’re looking for another colourway – we can get these pens made in any pantone colour you wish from a minimum order of just 3000 units – great eh!

May 20, 2013
For more information, contact:
Cheryl Jackson-Leafield
4imprint Marketing Manager UK & Ireland
+44 (0)161 850 3480

Building a Brand Online: A Guide to Success is the latest Blue Paper available from 4imprint

(Manchester, UK) – Building a Brand Online: A Guide to Success is the new Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper begins with an overview of the importance of having an online presence in today’s increasingly complex digital marketplace and looks at why – with 92 per cent of buyers looking for an online review before making a purchase – a solid online brand is a must.

“The web is a great leveller and allows savvy small businesses the chance to become successful despite the presence of competing multinationals in the same field; the common element however is often they’ll both work extremely hard on their online branding and reputation,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

The paper outlines why clear and consistent online branding is key; and offers nine measures for consideration to assist with online brand building all of which can be adopted by companies of any size. The paper concludes with an overview of three very different web players and outlines their online offerings.

To read this paper, visit www.4imprint.co.uk/BluePaper/Online-Brand

ENDS

20.5.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles, USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

A solid and consistent online brand is paramount in today’s 24/7 digital world. This Blue Paper discusses why clear online branding is key and offers 9 measures for consideration to assist with online brand building.

Download PDF

Earlier in the week I highlighted our yummy Haribo Starmix pouches – so thought I’d continue down this sweet theme. Also new and exclusive to the range are Colour Pop Lollipops. Available from just 250 units these mixed coloured lollys are sure to impress – and what’s more they’re available on our 3 day express service too. Price includes a double sided label which offers plenty of space for a message and contact details to 1 side and a logo to the other.

Small businesses face the ongoing challenge of having fewer resources and less time to pour into their marketing efforts, so it is important that methods are integrated.

With the proliferation of smartphones in recent times, people all over the world can gain access to the internet and their email accounts wherever they are.

This has led to firms increasingly looking towards integrating some of their marketing efforts, with mobile and social media seemingly the most obvious choices.

Indeed, a March poll of small businesses in the US by Constant Contact noted that firms are beginning to incorporate social media and email marketing into their mobile efforts in high numbers.

There are other ways to incorporate strategies in a company, for instance you could reward people for signing up to email newsletters and other correspondence. In exchange for opting in to frequent messaging you could offer promotional gifts.

Small businesses work to blend mobile and social, eMarketer

Posted by Robin McCrink