Print this Blue Paper

References

[1] “Packaging tricks revealed” Which?. Web. 1 March 2016 https://press.which.co.uk/whichpressreleases/packaging-tricks-revealed/

[2] “Copycats: going to war with the packaging lookalikes – as seen in The Grocer” Coley Porter Bell. Web. 1 March 2016.  https://www.coleyporterbell.com/copycats-going-to-war-with-the-packaging-lookalikes-as-seen-in-the-grocer/#sthash.pPc8u35n.dpuf

[3] “Copycats: going to war with the packaging lookalikes – as seen in The Grocer” Coley Porter Bell. Web. 1 March 2016.  https://www.coleyporterbell.com/copycats-going-to-war-with-the-packaging-lookalikes-as-seen-in-the-grocer/#sthash.pPc8u35n.dpuf

[4] “Review of the enforcement provisions of the Consumer Protection from Unfair Trading Regulations 2008 in respect of copycat packaging” Department for Business, Innovation and Skills. Web. 1 March 2016 https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/466316/BIS-15-547-copycat-packaging-review.pdf

[5] “Publication of Government decisions on copycat packaging:Written statement – HCWS232” Department for Business, Innovation and Skills. Web. 1 March 2016 http://www.parliament.uk/business/publications/written-questions-answers-statements/written-statement/Commons/2015-10-13/HCWS232/

[6] “Copycats: going to war with the packaging lookalikes – as seen in The Grocer” Coley Porter Bell. Web. 1 March 2016.  https://www.coleyporterbell.com/copycats-going-to-war-with-the-packaging-lookalikes-as-seen-in-the-grocer/#sthash.pPc8u35n.dpuf

[7] “Shoppers lose as Government fails to act on copycat packaging”, British Brands Group. Web. 1 March 2016. http://www.britishbrandsgroup.org.uk/upload/File/BBG%20parasitic%20packaging%20131015.doc

[8] “Intellectual Property: These Please” Intellectual Property Office. Web. 1 March 2016. https://www.gov.uk/government/case-studies/intellectual-property-these-please

[9] “Copycats: going to war with the packaging lookalikes – as seen in The Grocer” Coley Porter Bell. Web. 1 March 2016.  https://www.coleyporterbell.com/copycats-going-to-war-with-the-packaging-lookalikes-as-seen-in-the-grocer/#sthash.pPc8u35n.dpuf

[10] “Brands that forge an emotional tie are best protected from copycats” Marketing. Web. 1 March 2016 http://www.marketingmagazine.co.uk/article/1370914/brands-forge-emotional-tie-best-protected-copycats

[11] “Do Emotions Sell?” Market Enhancement Group. Web. 1 March 2016 http://www.meg-research.com/downloads/Do-Emotions-Sell.pdf

 

Page 2 of 2