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References / Sources / Further Reading

1 “IAB insists Google controversy ‘won’t slow things down’ as digital ad spend hits £10bn”. Marketing Week. Web 30 Aug 2017. https://www.marketingweek.com/2017/04/12/digital-ad-spend-breaks-new-record/

2 “Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April”. TechCrunch. Web 30 Aug 2017. https://techcrunch.com/2015/11/04/facebook-video-views/

3 “YouTube for Press”. YouTube. Web 30 Aug 2017.
https://www.youtube.com/intl/en-GB/yt/about/press/

4 “16 Video Marketing Statistics to Inform Your Q4 Strategy”. HubSpot. Web 30 Aug 2017. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000f7ujhkwrse8sqa62aq63w23fi

5 “SEO for Success in Video Marketing”. Adobe. Web 30 Aug 2017.
https://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/

6 “16 Video Marketing Statistics to Inform Your Q4 Strategy”. HubSpot. Web 30 Aug 2017. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000f7ujhkwrse8sqa62aq63w23fi

7 “What You Need To Know About Social Video Marketing In 2017”. Forbes. Web 30 Aug 2017. https://www.forbes.com/sites/michaelhumphrey/2017/07/10/what-you-need-to-know-about-social-video-marketing-in-2017/#4387a04060c6

8 “How to devise an effective video strategy”. Marketing Week. Web 30 Aug 2017. https://www.marketingweek.com/2017/07/31/what-to-consider-when-incorporating-video-into-your-marketing-strategy/

9 “How to devise an effective video strategy”. Marketing Week. Web 30 Aug 2017. https://www.marketingweek.com/2017/07/31/what-to-consider-when-incorporating-video-into-your-marketing-strategy/

10 “Red Bull was most shared video brand of 2016”. Campaign. Web 30 Aug 2017. http://www.campaignlive.co.uk/article/red-bull-shared-video-brand-2016/1419907

11 “How to devise an effective video strategy”. Marketing Week. Web 30 Aug 2017. https://www.marketingweek.com/2017/07/31/what-to-consider-when-incorporating-video-into-your-marketing-strategy/

12 “85 percent of Facebook video is watched without sound”. Digiday. Web 30 Aug 2017. https://digiday.com/media/silent-world-facebook-video/

13 “What You Need To Know About Social Video Marketing In 2017”. Forbes. Web 30 Aug 2017. https://www.forbes.com/sites/michaelhumphrey/2017/07/10/what-you-need-to-know-about-social-video-marketing-in-2017/#4387a04060c6

14 “16 Video Marketing Statistics to Inform Your Q4 Strategy”. HubSpot. Web 30 Aug 2017. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000f7ujhkwrse8sqa62aq63w23fi

15 “How to measure video effectiveness”. Marketing Week. Web 30 Aug 2017. https://www.marketingweek.com/2017/08/03/measuring-video-effectiveness/

16 “16 Video Marketing Statistics to Inform Your Q4 Strategy”. HubSpot. Web 30 Aug 2017. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000f7ujhkwrse8sqa62aq63w23fi

 

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