How workplace personalities affect individual, team and organizational success

The customer may always be right, but that doesn”‘t mean the customer is always right for you. Whether you”‘re big or small, a single customer can have a profound effect on your workload, your profits, and your sanity.

For centuries, color was considered an upper-class luxury. Yet, despite its wide accessibility, color can still be a mark of status-brand status that is.

Clothes. Everybody”’s wearing something. Shirts and jackets, shorts and t-shirts – everyone has to have them. But it”’s not just necessity that makes clothing a popular tool for marketers-it”’s the capacity to influence opinions.

When 30 Coca-Cola employees visited the 2008 Summer Olympic Games in Beijing, they weren”‘t there to participate in the events. They were there with one mission, and one mission only: to blog their fingers off.

Marketing”’s new holy grail, blogs, represent an affordable-yet oh so valuable-opportunity to promote your business. Get a positive product mention on a well-read blog, and you”‘ve successfully set off the viral buzz that is word-of-mouth marketing.

It’s no secret that an employee’s physical and mental
wellness affects his or her performance at work. Chalked full of prevention, wellness packages are
yielding positive results for both employee health and
company pocketbooks.

Teamwork matters. Just ask researchers Francis Crick and James Watson. In 1953, the duo boldly announced they had “found the secret of life.” Crick and Watson, along with the assistance of a few other scientists, had discovered DNA.

It”’s a fact in today”’s fast-paced, internet-savvy society: quick, convenient connections are king, and user-driven interactions are essential to heightened online involvement. That”’s why it”’s no surprise that one in four online consumers participates in a social network.

Today”’s market is saturated with products and services promising to satisfy all your potential customers”‘ desires. And thanks to the continued success of the World Wide Web, these customers literally have the world at their fingertips. So how on earth do you get them to buy yours?