May 14th, 2012
In this Blue Paper we investigate how businesses define and communicate failure as well as exploring 7 principles that can help organisations learn from failure in order to succeed and create opportunities in the future.
April 18th, 2012
The popularity of using ’social media’ as part of a communications / marketing mix continues to rise, however the process of measuring its impact and direct results remains secondary. Read on if you’re sceptical and you’ll soon become convinced there are true benefits to measuring your organisation’s social media activity …
March 12th, 2012
Successful viral marketing campaigns boost brand awareness, engage target audiences, lead to media coverage or sales, and create brand champions among followers. Read on for case studies and research on what makes something go viral, how to develop an integrated viral marketing strategy and how to keep up momentum once the campaign is live.
February 22nd, 2012
Read on to learn why taking a moment to step back and consider some of the broader issues that could be key to driving growth during these unprecedented and challenging economic times could be time very well spent. We set out to summarise key issues, and offer potential first step solutions, to help organisations of all sizes to succeed.
February 8th, 2012
Read on for a comprehensive look at the reasons why organisations should ensure their brand guidelines are clearly set out and communicated to their stakeholders. This paper guides you through creating your own Brand Book and concludes with an extensive ‘Brand Guidelines Checklist’ covering everything from stationery, literature and packaging to uniforms, signage and promotional products.
January 18th, 2012
In the corporate world negotiation is essential; thus being a skilled negotiator is an extremely important skill to have; negotiation is an art form that can be learned so read on for tips and guidance on successfully closing your next business deal …
December 13th, 2011
A personality; for sure everyone has one! Read on to see how conducting personality tests can help when recruiting new staff as well as when considering staff for promotion, project or team activities. There are also hints for individuals faced with tests and an overview of common personality types.
November 21st, 2011
If you’ve been blogging for a while, it’s time to take stock – then move your blog to the next level, read on for thought provoking tips and ideas on how to further engage your audience with your organisation’s blogs …
November 7th, 2011
The time, energy and effort needed to organise and run a successful trade show shouldn’t be underestimated. Read on for advice, tips and hints on making your investment work for you …
October 10th, 2011
Read on to learn how organisations can benefit from having a presence on Twitter; this Blue Paper gives practical advice on developing a strategy and setting goals as well as ways to measure the effectiveness of your tweets.