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4imprint Promotional Products Blog

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Lauren, with
4imprint
13 years.

Creating a Brand Book

Read on for a comprehensive look at the reasons why organisations should ensure their brand guidelines are clearly set out and communicated to their stakeholders. This paper guides you through creating your own Brand Book and concludes with an extensive ‘Brand Guidelines Checklist’ covering everything from stationery, literature and packaging to uniforms, signage and promotional products.

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The Art of Negotiation

In the corporate world negotiation is essential; thus being a skilled negotiator is an extremely important skill to have; negotiation is an art form that can be learned so read on for tips and guidance on successfully closing your next business deal …

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Workplace Personalities

A personality; for sure everyone has one! Read on to see how conducting personality tests can help when recruiting new staff as well as when considering staff for promotion, project or team activities. There are also hints for individuals faced with tests and an overview of common personality types.

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A Blogger’s Guide to Blogging

If you’ve been blogging for a while, it’s time to take stock  – then move your blog to the next level, read on for thought provoking tips and ideas on how to further engage your audience with your organisation’s blogs …

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Trade Show Know How

The time, energy and effort needed to organise and run a successful trade show shouldn’t be underestimated. Read on for advice, tips and hints on making your investment work for you …

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Twitter for Business

Read on to learn how organisations can benefit from having a presence on Twitter; this Blue Paper gives practical advice on developing a strategy and setting goals as well as ways to measure the effectiveness of your tweets.

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CSR, Good for Business

CSR is all about doing the right thing. Ethical and transparent practice should be weaved into the core of any organisation. Read on for tips for successful CSR, no matter what size or type of company or organisation you are part of.

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Mentoring for Success

Win-win-win; mentoring brings value to the mentor, mentee and the host organisation. Read on to understand how a mentoring programme can benefit all involved …

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Why Learning Isn’t Just for Kids – How Businesses Benefit from Continuing Education Programmes

Keeping key personnel up-to-date, cross-trained and flexible for the demands of tomorrow has never been more important; read on to find out how setting up a Corporate University could not only educate your staff in how your organisation wants to operate – but also how it is seen favourably by prospective employees and additionally how it can act as both a retention and motivational tool for all.

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Professional Reading for Personal Development

No pun intended – but read on to find out how reading groups can benefit both the individual participants as well as an organisation as a whole. Once books are selected and meetings get underway the conversation will flow and ideas will follow.

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