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Public Sector News: Finding Your Way to the Top!

Education and Learning News from 4imprint
Search engine optimization (SEO) is all about getting found online amidst the seemingly infinite number of websites and pages on the Internet. And, even though government organisations and departments are authoritative sources on community and public information, it still does not guarantee that those who are looking for your site will find it.

The bottom line is that not being found online is inefficient and staff are likely to have to deal with more phone calls and emails requesting information that is online but is perhaps just not easily accessible. Additionally, good websites can be costly and in order to see a return on investment, people need to see it.

So how can your department become well optimized or visible to the search engines?

Well, the short answer is that search engines calculate a website’s results ranking based on two components: context and authority.

‘Context’ depends on how much the page’s content matches what the user is searching for. This directly relates to the site’s text and keywords. ‘Authority’ refers to how much the search engine trusts your website in terms of quality. Frequently visited websites, with numerous other sites linking to them, will have higher authority over their less-trafficked counterparts.

In order to leverage your site’s context and authority, consider these tips:

  • Hold a brainstorming session to determine keywords – ie words or phrases that people use when seeking information. Give your colleagues a notepad and pen or All-in-one Notebook to easily write down their thoughts. Use online tools to help research, too, like the Google AdWords tool. Then, work these words and phrases into the content of your site whenever possible without going overboard. Copy should still make sense and appeal to humans.
  • One of the easiest ways to see search engine marketing results quickly is by enhancing your web pages’ titles – especially your home page. Your home page’s “title” is the descriptive text that appears in the very top bar, left side of the browser window when you’ve navigated to the website’s home page. Simply showing “Home” or your organisation’s name as the title here is little help – instead, insert a handful of keywords that are the most relevant to your site. For example the homepage title for 4imprint.co.uk begins “Promotional Products, Items & Corporate Gifts ….”

  • Search engine crawlers love new content. So do people. The more frequently the content on your site is updated, the greater the likelihood that your site will be found in a relevant internet search. Encourage and remind departments to submit updated content on a regular basis. Explain the request and hand out promotional items that will serve as future reminders, like printed mousemat or jumbo paper clip with the phrase “Content is King!” printed onto it.

  • Show (and get) some good quality links. One of the domino effects of producing relevant and timely content on your site is that someone, somewhere is more likely to link to it. Search engines like links because they lend authority. Another way to see benefit and monitor links is to ask for them from credible sites that mention your organisation or complement your efforts. They link to you, you link to them. If they respond to this request, be sure to thank them – send them a nice little token of gratitude, like a Parker Pen or a USB Flashdrive for helping position your site.

  • Although soon to be transferred to the Government Procurement Service at the end of March 2012 – the current COI website has a section dedicated to public sector websites, legislation, advice and guidelines. Read what they’ve got to say about SEO here.

http://coi.gov.uk/guidance.php?page=331

To conclude, if you take time to consider the points above and implement and develop a robust SEO strategy you’ll be one step nearer to ensuring your audience will be able to see the results in the search engines.

Wirral Council uses promotional products in search for Fairtrade Champions

A council is using promotional items as part of a campaign to promote the use of Fairtrade products.

In its search for 'Fairtrade Champions' Wirral Council want to hear from organisations that embody the fair trade ethos, promote it and use its products, reports Wirral News.

Companies and initiatives in the cafe, restaurant, retail, general business, school, faith group and voluntary sector are encouraged to apply.

Winners will receive promotional bags and a chance to promote their brand in the Wirral News.

Councillor Mark Johnston said: "We need to hear from as many organisations as possible which use or sell Fairtrade products."

The council is also using promotional stickers with the slogan 'Wirral Loves Fairtrade', encouraging people to pop them on cars and shop windows to spread awareness of the campaign.

Fairtrade goods are sourced direct from farmers in the developing world at fair prices – ensuring they receive enough to cover the cost of production and supporting projects in their local community.

"Search for Wirral Fairtrade Champions continues". Wirral News.

Posted by Robin McCrink

Use promotional merchandise to let residents know about recycling schedules

Councils changing their recycling pick-ups in 2012 could use promotional merchandise to deliver the news to residents effectively.

Whether it's for reasons of cost or a new policy, many local authorities will be changing the days on which household waste is collected for recycling next year – but what's crucial is that your residents are properly informed of the changes.

Recycling is a massive deal these days and many households are more than willing to do their bit for the environment, sorting out their paper, glass and plastic waste and popping it into their bins.

But one thing they don't like is miscommunication or a lack of clarity – so make sure that if you are going to change deliveries people are told well in advance.

To implement this, it's important you use something that will catch the eye of your residents – it's easy, after all, for promotional fliers just to get throw in the bin.

In co-operation with the waste firm that manages collection of recyclable waste, you could develop some branded promotional pens or USB sticks to go alongside your letters.

Or, if you've got a bigger budget allocation, staging an open day in the town centre is a good idea. Have some council reps on hand to talk over the changes and ensure your residents get some promotional bags.

And if it's a case of if it ain't broke then don't fix it and you're sticking to the same schedule next year, then why not send out a refresher of the delivery schedule with a promotional pen – your residents will be glad of the reminder.

Posted by Carl Blackshaw

Promotional bags useful in community security initiatives

Think promotional items are only to be used in fun and frothy initiatives? Not so – as a campaign being rolled out by police in Selby this week proves.

North Yorkshire Police is launching Operation Private – helping to keep the streets of Selby safe this Christmas – and is using promotional bags to help it do it.

This weekend, mobile patrols will take to the streets to deter shoplifters and provide crime prevention advice to local people.

Free crime prevention packs will be handed out along with promotional bags for children, which include tips on how to stay safe, puzzles and the popular 'cop-swap' cards.

PCSO Adam Wood of Selby Safer Neighbourhood Team, said: "If you are out and about in Selby, please call in and meet the team, we can help with any questions you have about what's happening in your area, offer crime prevention tips, or you can call in just for a chat.

"In the meantime, make sure you follow our tips on how to keep safe this Christmas. The simplest crime prevention measures can make a big difference."

If you're implementing a crime prevention campaign this Christmas, have a think how promotional merchandise could help you do it.

Posted by Robin McCrink

Public Sector News: Communicating in a Crisis

Public Sector News from 4imprint
Every once in a while organisations are faced with a situation that puts their reputation at risk or holds the potential to alienate their customers or clients. If left unaddressed or not taken seriously in the business world, these situations can put a business … well, out of business. In the public sector too the ramifications can be equally serious as your clients vote with their feet, at the ballot box, to an ombudsman or even to the media.

So how does an organisation respond to such crises in a way that is honest, appropriate and proactive? The answer is by implementing a strong crisis communications plan.

Whether the crisis is a natural disaster, the result of unusual circumstances or behaviour (such as the spate of rioting seen throughout the country earlier this year), or inappropriate behaviour from a senior member of the organisation, all staff need to know who to alert first and a chain of command in terms of spokespeople. These qualified individuals need to be prepared to disclose information concerning the crisis and address questions from a higher level (such as a regional issue that is impacting the organisation at a national or international level), staff, the public and the media. Ideally, a preliminary crisis communications plan will have been created and stored in an identifiable document wallet or binder in a central location by your communications team. The plan should outline possible scenarios and a plan for communicating to all audiences. That way, in the unfortunate event that you are faced with an emergency, you will be prepared to handle it and ready to get into action through these ten steps:

  1. As the crisis unfolds, keep in mind that there is always a hierarchy of concern – one that for many is natural but will reinforce credibility with audiences: Be concerned for victims first, employees second, and constituents/the public third
  2. As soon as a potential crisis rears its head, contact senior level staff and communications personnel immediately
  3. If the crisis occurs on a site that can be contained, secure the area through closed doors or cordon it off and gather the facts, working cooperatively with other authorities
  4. Work with communications staff or outsourced experts to create a communications command centre and designate a spokesperson. Create talking points and key messages, anticipating the questions that will be asked and practicing the responses. Also make sure this command centre has multiple phone lines, internet access, computers and printers and fully stocked office materials like pens and pads.
  5. Your messaging should communicate your action plan – what are the next steps? What is the organisation doing to resolve the situation and ensuring that it does not happen again? Ultimately, though, actions speak louder than words – you’ll be expected to follow through with this action plan and questioned if you don’t.
  6. Avoid jargon. This will work against your messages and key points and create confusion. Additionally, don’t speculate in your messages – just stick to the facts and as new facts become available, provide updates.
  7. Be accountable and don’t blame others. It is possible to be accountable without admitting guilt or wrongdoing by simply acknowledging that an event has occurred.
  8. Tell the truth. Because the likelihood is that if you haven’t, someone will find out and you’ll have an even bigger communications disaster on your hands.
  9. Remember that the media is not the bad guy – they can and often will help you get your message out during a crisis or emergency. That being said, there is no such thing as ‘off the record’ and it’s not advisable to argue with reporters or go on the defensive. Perhaps most importantly when dealing with the media, know that silence is not golden, nor is statement of ‘no comment’. Not commenting opens the floor to the public filling the void with rumour and speculation and, in many cases, doing so appears to be admission of wrongdoing or apathy. There are of course situations in which you will be legally prohibited from providing a direct comment to a crisis such as a pending lawsuit or legal action – but usually in these situations you should still be able to offer some sort of response.
  10. Use multiple channels to get your message out. Media are often the first to come knocking when word of your emergency or crisis occurs, but keep the message in your control by consistently communicating through multiple channels. Utilise social media such as Twitter, Facebook or blogs and update your website as the crisis or emergency is dealt with. Many organisations have found great success in temporarily turning their home page or adding a specific landing page into an online communications command centre. Larger organisations also often implement hotlines for those affected by the crisis or emergency to call for information or assistance. For crises with less immediacy, promote this hotline in person and via direct mail with a letter and a memorable item like a keyring or a puzzle. Don’t discount the power of personal phone calls or e-mails, either.

When it comes to successfully handling a crisis, preparation is the key and so is communication. With the increased use of social media and prevalence of mobile devices, sites such as Twitter, Facebook and YouTube are awash with links to videos and photos and rumours which are updated by the minute. If the story catches the public imagination your organisation absolutely has to be a part of it from the very beginning or you’ll have to defend yourself against all sorts of erroneous claims that bear little or no relation to the situation in hand. Crisis communication is no longer an option, it’s a necessity for every organisation large and small.

Could promotional gifts boost the hard-working public sector?

Promotional gifts may have a part to play in driving workplace morale in the public sector.

New research shows the UK's public sector workers are working longer in the post recession world, indicating that promotional merchandise could form an effective part of employee motivation programmes.

A study by Badenoch & Clark reveals that the standard nine to five is no longer the norm for many of those employed by the state, with a quarter saying they have been forced to work out of hours.

Housing workers are especially hard hit – 40 per cent of those surveyed have been working longer hours, closely followed by NHS employees (29.7 per cent).

The poll, which spoke to more than 1,000 UK public sector employees, also found that nearly three quarters (73.3 per cent) claim morale in their organisation is average to poor.

While cash is an obvious morale booster, corporate gifts also have a part to play in rewarding employees.

Give your workers a lift by staging fun team-building days – where corporate clothing could come in handy – and say thank you to long-standing employees with promotional pens.

Posted by Robin McCrink

Public Sector News: How Manners in the Workplace Affect Productivity

Public Sector News from 4imprint
 
When things get hectic and deadlines loom, it’s easy to brush colleagues off or to be a little short with them – not because we’re trying to be rude, but because we’re short on time or stressed. It may appear to others as rude behaviour and it’s easy for them to be offended; even relatively minor incidents can spiral out of control and cause major disruption in an organisation.A staggering 96% of Americans report experiencing rudeness at work, according to recent research. What’s more, 48% of these employees admit to having intentionally decreased their productivity after such an experience. The end result of this, says Christine Pearson, co-author of ‘The Cost of Bad Behavior,’ is that workplace rudeness, apparently costs employers an average of £30,000 per worker, per year!

“Those are very high financial consequences for seemingly inconsequential, inconsiderate words and actions,” notes Pearson.

Of course, the definition of ‘rude’ is a broad one and open to different interpretation by different people. However, there are some basic rules of office etiquette that we can all remind ourselves of in order to be proactive in putting our best foot forward with colleagues:

Make an effort

Maintaining a positive attitude and good manners in the workplace can be quite contagious. Think: Pay it forward, ie asking that a good turn be repaid by having it done to others instead. Make a commitment to yourself to be more mindful of how you treat your colleagues and see others begin to do the same. All relationships take work, even professional ones.

Establish an open door policy

Notes on the fridge in the kitchen, email chains and inter-office memos make it all too easy to be passive aggressive when things are bothering us. Far less time and energy is taken from a work day when problems are approached head on, in an honest way. Encourage your team to let one another know in a respectful way when something is bothering them and give them the tools to solve the problem on their own.

Be on time and be timely

Time is a valuable commodity for us all, which is why it should be respected. Being late for a meeting, even an internal one, can send the message that you think your time is more valuable than other peoples. Be on time or let others know that you will arrive late, whenever possible. Likewise, when responding to ‘phone calls, voice mail messages and emails, do so in a timely manner as another means of respecting the time of others. Remind people that good timekeeping is a priority in your office by distributing handy desktop clocks so that there are no excuses, or stock all meeting rooms with a timer to keep meetings short and respectful of everyone’s time.

Avoid the urge to be helpful in other peoples’ conversations

In many workplaces – especially with the rise of open plan offices – privacy is hard to come by. If you overhear a private conversation, try to practice selective hearing. Do your best not to interject into the conversations of others uninvited. Not only will this be construed as nosiness, it can also disturb others around you who would rather conversations take place elsewhere.

Don’t Gossip

Passing on rumours or information that you have ‘overheard’ is not helpful in a work environment and can escalate into a major issue. If you feel upset or hurt by a colleague’s behaviour or something you believe they have said, speak calmly and directly to that person to defuse the situation before it has a chance to turn into a major issue.

Be adaptable

As you get to know your colleagues, you’ll learn how they prefer to communicate as well as their idiosyncrasies and their level of sensitivity to certain work topics. Adapt to these personality traits when working with individuals as a means of preventing conflict and building a strong team relationship based on understanding and trust.

Encourage respect and show appreciation

In the same way that you have made a personal commitment to be more mindful of your manners in the office, encourage others to do the same. Ask everyone to take a pledge of respect and outline office etiquette expectations. Hand out Post-It Notes or notebooks for everyone to sign up to this pledge. Or, develop a ‘workplace manners’ challenge to promote office-wide participation in conscientiously respecting one another on a daily basis. Distribute fun prizes or gift vouchers, like an Star Keyring or Star Shaped Bookmarks to your teams for them to distribute to their peers when they spot an office etiquette ‘star’.

Refreshing your office etiquette skills today will improve your working environment, relationships with colleagues and your overall approach to customer service internally and externally tomorrow.

Public Sector News: Getting Creative with Innovation

Public Sector News from 4imprint
‘Thinking creatively will help you do more for less’ according to Bob Neill, Parliamentary Under Secretary of State for Communities and Local Government speaking at a conference late last year.

And really he’s only echoing that well-known adage about necessity being the mother of invention. There’s no denying the necessity throughout public sector organisations to invent and innovate their way into a brighter future.

But where do you start? We thought we’d share some real life examples with you where public sector bodies have undertaken initiatives that might have been unthinkable a few short years ago and are now delivering some inspiring results.

How about the £4 million pounds saved by the merger of Westminster and Hammersmith and Fulham Councils’ education departments? Or the NHS authority who reduced shift patterns for nursing staff from 3 to 2 and saving over £500,000 in handover costs and increasing patient satisfaction and safety?

And not all the innovations need to be large scale, one local authority has seen satisfaction in council services rising dramatically after the introduction of Twitter as a form of communication with local citizens.

Every department or agency can take steps to create an environment that fosters innovation and encourages employees to actively participate in making their organisation more effective and efficient. One of the best places to start is for management to support employee initiatives and reward them for their efforts. Whether that’s through performance-based pay, incentives or recognition, leadership needs to provide the resources to ensure an innovative culture grows and flourishes. Try these additional ideas to support innovation in your workplace:

  • Allow employees professional development or networking time to learn the latest in industry trends and to make connections that may leverage innovation.
  • Provide greater flexibility when it comes to office hours – let staff come in earlier and leave later, go home for lunch or even work from home on occasion to create an environment that is conducive to creative thought or that offers time to think beyond immediate workplace needs.
  • Set aside time at staff meetings for brainstorming sessions and include time in all reviews to discuss possible areas for organizational improvement and innovation.
  • Facilitate new idea forums. Hold brief meetings outside of regular staff meetings during which employees can present their ideas for innovation or present a quick brief on a comparable government or public sector organisation that has implemented a progressive programme or made other innovations and the subsequent effect it has had. Create an environment where criticism is ruled out – there will be plenty of time for critical thinking later – and go for quantity, don’t settle for 3 or 4 ideas; aim for 10-20!
  • Hold workplace contests that ask employees to submit ideas for new ways of doing things. Reward winners with prizes like a Filofax or a golf umbella and thank all entrants for their ideas with smaller giveaways like a pot of Cadbury Chocolate Miniatures or a pen printed Thank you! If staff are more comfortable with anonymity, consider the use of department-wide internal suggestion boxes that allow employees to submit ideas or suggestions on room for improvement. Create awareness of the suggestion box by sending employees a note explaining where it is, how it should be used and a fun takeaway to encourage immediate action like a light bulb stress shape.
  • Encourage wild ideas, it’s often these that produce the breakthrough insights and these insights might lead to further ideas that are not so far-fetched.
  • When these efforts produce successful innovations, reward employees who contributed to the initial idea or change. Rewards can include public acknowledgement in the form of a department celebration in their honour, a mention in the newsletter or on the intranet, or even an award or gift set such as a bottle of champagne and flute set. And don’t forget the thank-you note to further show departmental gratitude and appreciation. These type of rewards not only make employees feel good about their innovations, but it may also serve to encourage future innovations, too.

Change doesn’t have to be a bad thing; in fact, most of the time it’s just what we need. Encourage staff members to create, to streamline and do the best job that they can do – to foster innovation.

Useful websites for further reading:

www.bis.gov.uk/publicsectorinnovation

www.nesta.org.uk/library

Promotional USB Flash Drives

Government to boost health marketing spend

The government has announced plans to boost its health marketing spend after a study showed a possible rise in smoking related illnesses.

A Department of Health report found that visitors to the Smokefree website dropped by almost a quarter since a freeze was put on all non-essential government marketing last year.

But now the website, along with the Change4Life campaign and other government health schemes, will benefit from a £44 million cash injection.

In total £15 million will be spent promoting the services offered by the Smokefree website.

A spokesperson for the Department of Health stated that the advertising cuts were never intended to be permanent.
One way to get more people heading to the website could be to advertise it using promotional gifts such as pens and mugs.

A particularly appropriate giveaway would be promotional stress shapes bearing the Smokefree logo, which people trying to quit smoking could use to help them kick the habit, as well as reminding them of the website’s details.
 

Posted by Robin McCrink

Royal wedding boosts retail sales

The royal wedding may have driven a growth in retail sales, according to the Office for National Statistics (ONS).

Sales data from the ONS for April reveal that sales, excluding fuel, rose 1.2 per cent in the month in comparison with March. Sales were 2.7 per cent higher than April 2010.

Clothing and footwear sales increased by 2.2 per cent year-on-year, likely driven by April's warm weather.

The non-store retailing sector, which includes online and mail order, increased 19.6 per cent year-on-year.

Warm weather, the bank holiday and the marriage of Wills and Kate could all have contributed to the growth, the ONS said.

Many consumers, for example, may have been out and about buying commemorative promotional mugs in celebration.

Recent research by JWT London revealed that 47 per cent of people polled said they planned to support the wedding by watching it or organising their own celebration, and 16 per cent said they had bought a royal wedding-themed promotional gift.

1 "Royal wedding boosts retail sales". Marketing Week. Thursday May 19th 2011.

2 "Royal Family 3.0: Wedding Launches New Era for the Royals?" April 21st 2011.

Posted by Robin McCrink