May 20, 2013
For more information, contact:
Cheryl Jackson-Leafield
4imprint Marketing Manager UK & Ireland
+44 (0)161 850 3480

Building a Brand Online: A Guide to Success is the latest Blue Paper available from 4imprint

(Manchester, UK) – Building a Brand Online: A Guide to Success is the new Blue Paper from promotional items retailer 4imprint and is available now as a free download.

The Blue Paper begins with an overview of the importance of having an online presence in today’s increasingly complex digital marketplace and looks at why – with 92 per cent of buyers looking for an online review before making a purchase – a solid online brand is a must.

“The web is a great leveller and allows savvy small businesses the chance to become successful despite the presence of competing multinationals in the same field; the common element however is often they’ll both work extremely hard on their online branding and reputation,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

The paper outlines why clear and consistent online branding is key; and offers nine measures for consideration to assist with online brand building all of which can be adopted by companies of any size. The paper concludes with an overview of three very different web players and outlines their online offerings.

To read this paper, visit www.4imprint.co.uk/BluePaper/Online-Brand

ENDS

20.5.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles, USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

May 9, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480 

Corporate Volunteering – Developing your Workforce and Strengthening the Team, new Blue Paper from 4imprint

(Manchester, UK) – ‘Corporate Volunteering – Developing your Workforce and Strengthening the Team’ is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

This Blue Paper looks at the business case for employee development through volunteering and explores the benefits for all concerned – the employee, the recipient not for profit and the employer.

“It goes without saying helping out a good cause with a paintbrush on a one-off basis is both rewarding and useful, yet this paper goes a step further. Here we look at how corporate volunteering programmes can utilise an individuals’ professional skills for a cause that matters to them,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “Whilst the win for the non profit is obvious a well implemented volunteer programme will also deliver for the employer and simultaneously develop the professional and soft skills of the employee.”

The aim of this Blue Paper is to demonstrate how a volunteering programme run at a corporate level could positively impact on a business. It offers real life examples and ‘how to’ advice on establishing a programme and how to measure its impact within your existing appraisal system.

To read this paper, visit www.4imprint.co.uk/BluePaper/Volunteering

ENDS

9.5.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

April 23, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Managing Time: How to Increase Personal Productivity, latest Blue Paper from 4imprint

(Manchester, UK) – Managing Time: How to Increase Personal Productivity is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

Today, most employers continuously examine their cost base and run a tight-ship. This new Blue Paper explores how distractions such as the lure of social media or a pinging inbox can dramatically affect personal productivity in the workplace and discusses ways individuals can develop solid personal productivity habits to deal with such challenges.

The paper outlines the 4Ds approach to email management which, when rigorously applied could decrease the time spent processing emails by as much as 25% and also compiles the strategies of professional productivity experts to offer practical steps to improve time management skills.

“If you are looking for tips on how to improve your time management skills at work – and beyond, the ideas in this Blue Paper could be just what you are looking for,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, “a ‘To Do’ list will be familiar to most people but a ‘Not To Do’ list which can also greatly improve your productivity is just one of the many easy to follow strategies to reclaim your time outlined in the Paper.”

With an emphasis on practical advice and strategies, this Blue Paper offers tools that don’t require major changes or expensive technology to implement. So if you or your colleagues are trying to fit 25 hours into a 24 hour day, taking a few minutes to read this Paper will be time well spent.

To read this paper, visit www.4imprint.co.uk/BluePaper/Productivity

ENDS

23.4.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional productsand business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, custom printed mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

March 12, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Social Media for Business – Getting ahead with Facebook and LinkedIn, the latest Blue Paper available from 4imprint

(Manchester, UK) – Social Media for Business – Getting ahead with Facebook and LinkedIn is the latest Blue Paper from promotional items retailer 4imprint and is available now as a free download.

According at to recent study,¹ over 50 per cent of small businesses in the UK use social media platforms such as Facebook and LinkedIn as part of their marketing strategy.

4imprint’s new Blue Paper outlines the impact social media is making in communications today, explores why businesses should consider implementing a social media strategy and details six core principles that businesses can follow to maximise the effectiveness of online efforts.  

“Whilst the social media landscape remains truly dynamic, this Blue Paper concentrates on two of the most established sites – Facebook and LinkedIn,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “We explore ways businesses of all sizes can make an impact online and highlight two businesses that are truly embracing social media and benefiting from the reach a presence on these sites offers,” she concludes.

The paper also discusses the time and resource required to support an effective social media strategy.

To read this paper, visit www.4imprint.co.uk/BluePaper/Social-Media-Business

ENDS

12.3.13

1. http://www.hiscox.co.uk/business-insurance/tips-and-information/how-businesses-use-social-media/ 

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, personalised mugs, keyrings, printed cotton bags, mousemats, drawstring bags, sports bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

March 5, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

4imprint’s promotional product range continues to grow

(Manchester, UK) – 4imprint continues to expand their extensive  range of promotional products with nearly 4,000 items currently available and new additions selected to cover a range price points, usages, trends and styles added nearly every day.

The Malaga Bag collection offers four bag styles, each available from just 50 units with a choice of three bold trim colours. Additionally best-selling lines have been extended; for example the metal version of the best-selling Curvy Pen has 8 new colour-ways and the UK made Americano Travel Mug is now offered in an extended colour palette, furthermore the Americano Grande was launched in January giving buyers the option to order this coffee shop style take-away mug with a white or black handle.

“Our merchandising team has worked hard to source exciting new products to add to our range so we can be absolutely sure we have something to suit every budget, brand, occasion or promotional message,” says Cheryl Jackson-Leafield, Marketing Manager UK & Ireland. “We can definitely say we have everything from A to Z – from alarm clocks to Zig Zag pens!”

“And for those who like to keep their promotional product choices on-trend, new products such as Energy Sweets or colourful Gel Crayon Highlighters which last and last are both fantastic additions perfect for any corporate message and logo,” added Jackson-Leafield.

In addition to an expanding product range, 4imprint offers their customer ‘glide,’ 4imprint’s exclusive ‘sliding scale’ price calculator that allows customers to order the exact quantity they want and immediately get a volume price to match. The feature allows users to slide the glide control along a quantity line until they reach the specific quantity they wish to order meaning they are not limited to ordering in ‘industry’ quantities like 50, 100, 250 or 1000 in order to achieve a corresponding volume discount.

ENDS

5.3.13

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantee includes a ‘despatched on time or free’ promise.  For additional information, visit www.4imprint.co.uk

February 28, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

How to Write a Social Media Policy to Protect Your Business, Your Brand and Your Employees, the latest Blue Paper available from 4imprint

(Manchester, UK) – How to Write a Social Media Policy to Protect Your Business, Your Brand and Your Employees is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

Social media and the law is the hot topic of the moment with land-mark cases going through the courts relating to business, politics and the world of celebrity on a continuous basis.

Given the prevalence of hand-held devices with almost instant access to the internet and social media the aim of this Blue Paper is to stress to employers the importance of taking the lead and producing clear guidelines for their staff of what is and is not acceptable.

The Paper outlines why every company needs at least one social media policy, offers a ‘dos and don’ts’ checklist of points to consider when writing a policy as well as the benefits of working together as a team to produce a policy that will empower rather than stifle employees.

“When staff are given easy-to-follow guidelines about what can and can’t be posted online it removes confusion and grey areas,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.  “Once the guidelines are in place, the incredible power of positive online engagement with clients and contacts in ‘real time’ can be realised.”

Throughout, the Paper offers a variety of ‘best practice’ examples from big name corporations such as the BBC, Walmart and IBM and concludes that once written the policy needs to be reviewed on a regular basis and any changes in legislation or best practise are incorporated.

To read this paper, visit www.4imprint.co.uk/BluePaper/Social-Media-Policy

ENDS

28.2.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

February 20, 2013

For more information, contact:
Cheryl Jackson-Leafield
4imprint Marketing Manager UK & Ireland
+44 (0)161 850 3480

New 4imprint infographic offers a guide to marketing planning

(Manchester, UK) – Promotional products distributor 4imprint has created a new infographic that outlines the steps to be taken to develop a successful first marketing plan.

The infographic outlines the stages of situational analysis, objective setting, preparing action plans and concludes with how to review and evaluate activity undertaken.

“This new infographic outlines an easy to follow framework covering the key elements of marketing planning to help ensure nothing is overlooked”, said Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

The fuss-free framework along with engaging statistics from a wide range of sources contained in the infographic will afford any business start-up, small organisation or charity an opportunity to put pen to paper and produce their first marketing plan.

To view the infographic, visit http://www.4imprint.co.uk/Infographic/Mktg-Plan

ENDS

20.2.13

About Infographics

Infographics are a way of presenting facts, ideas and other information in a compelling visual format.

How to embed our Infographic

You may embed this infographic onto a website using the following code:

<img src=”http://www.4imprint.co.uk/email/infog/images/marketing_planning.jpg“>

<p>How to develop a successful marketing plan-An infographic by 4imprint</p>

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include personalised pens, notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional USBs, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

January 21, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

4imprint News Release

Personality Assessments under the spotlight, latest Blue Paper from 4imprint

(Manchester, UK) – Personality Assessments under the spotlight is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

Dating back to the early 1900s and based on an assessment tool originally developed for the United States Army, there are now hundreds, if not thousands, of personality assessments available and they’re increasingly being used to help navigate the minefield of human needs, wants and aspirations.

“This new Blue Paper looks at the most popular assessment tools being used by organisations throughout the world and considers the views from both critics and advocates” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, “whilst detractors have likened their validity as reliable as a horoscope, supporters believe they allow businesses and individuals the opportunity to gain insight into their own strengths and weaknesses.”

In addition to explaining how organisations are using personality assessments in the areas of recruitment, team building and leadership development, the paper digs deeper into explaining two popular tools: DiSC and The Clifton StrengthsFinder; how understanding different personality styles could benefit an organisation, reduce the risk of conflict and increase productivity is also explored.

To read this paper, visit www.4imprint.co.uk/BluePaper/PersonalityAssessments

ENDS

21.1.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and business gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, promotional pens, paper & notebooks, custom printed mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, promotional sports bottles, personalised Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

January 2, 2013
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 850 3480

Creating a Career Map, latest Blue Paper from 4imprint

(Manchester, UK) – Creating a Career Map is the latest Blue Paper from promotional items distributor 4imprint and is available now as a free download.

This Blue Paper discusses the importance to an organisation of investing in the development of internal talent to meet future challenges. Business, like life, is not static and as the business model changes to adapt to its environment, so too must the skills of employees.

“Along with sections explaining what career mapping, or talent planning, is all about, we’ve included some real life examples and a 4-step plan to get you started,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland.

“Financial advisory firm Deloitte take a particularly interesting view of careers with their ‘lattice’ rather than ‘ladder’ approach. This enables, and indeed encourages, employees to move laterally rather than always feeling pressured into upwards only movement.”

Alongside CIPD expert opinion, a case study from RCT Homes Wales and resources for further help and information this Blue Paper shows you everything you need to think differently about talent management and career planning within your organisation.

To read this paper, visit www.4imprint.co.uk/BluePaper/Career

ENDS

2.1.13

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

November 12, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

The Changing Face of PR Today, 4imprint presents latest Blue Paper

(Manchester, UK) – The Changing Face of PR Today the latest Blue Paper from promotional items distributor 4imprint, is available now as a free download.

This Blue Paper takes a candid look at the challenges facing public relations (PR) today and explores the impact and opportunities these changes present for businesses and marketing professionals alike. Beginning with the roots of the public relations industry the paper shows readers how the role has changed over the years and provides practical advice on how to ensure PR efforts remain relevant and effective in the future.

“This paper explores how and why the role of PR has changed over the years before looking at its integral role in business today. Today’s PR department needs to deliver relevant, stimulating content to its stakeholders; a far cry from just issuing press releases” says Cheryl Jackson-Leafield.

“In today’s 24/7 society public relations has a whole new role and it’s fast becoming the communications lynchpin for many organisations,” she continued “PR therefore needs to be embraced throughout the organisation way beyond the public relations team.”

The Changing Face of PR offers practical advice to get PR efforts up to date and finally concludes with six strategies regarding the future direction of PR to assist and move an organisation’s PR efforts forward in today’s dynamic society.

To download or read this paper, visit www.4imprint.co.uk/BluePaper/PR

ENDS

12.11.2012

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk