FOR IMMEDIATE RELEASE
May 14, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Making a Success from Failure, New Blue Paper from 4imprint

(Manchester, UK) – Making a Success from Failure is the latest Blue Paper from promotional items distributor 4imprint.

‘Making a Success from Failure’ investigates how businesses define and communicate failure within their organisation. It explores how to create opportunities during a setback or crisis by encouraging a policy of openness and identifies 7 principles that can help you learn from failure in order to succeed in the future.

The paper looks at how failure can create opportunities to improve systems, internal communication and growth. Examples of failure that have led to success are all around us - James Dyson made 5,127 prototypes of his cyclone technology vacuum cleaner in the 15 years before it first came to market.

As Cheryl Jackson Leafield, Marketing Manager for 4imprint in the UK and Ireland says:  “If the likes of James Dyson, Sir Clive Sinclair and Steve Jobs can fail as spectacularly as they did and go on to become huge business successes, we definitely have something to learn about both failure and our attitudes to it”.

Success and Failure Essential for Business Growth is available now as a free download, visit www.4imprint.co.uk/BluePaper/Failure

ENDS

14.5.12

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

FOR IMMEDIATE RELEASE
May 1, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

4imprint’s Promotional Products offering continues to expand

(Manchester, UK) – With excitement building throughout the country for all things red, white and blue this summer, promotional products distributor 4imprint has added an exclusive new mug to their ceramics range, the inside of which is available in red, white or blue!

Featured along with almost 3000 other promotional items on the 4imprint website, and alongside 300 of the most popular products in the new Summer 2012 catalogue, the London Mug has a splash of colour on in the inside and a bright white finish on the outside that is perfect for showcasing a company logo or message. 

Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK and Ireland comments “The London Mug is a fantastic addition to our expanding range of exclusive promotional products which includes pens, bags and notebooks. As well as the London Mug, we’re also excited to announce our exclusive Malmo Travel Mugs are now available in red and purple – two bold new colours that should complement any marketing campaign.”

In a 2011 report published by the British Promotional Merchandise Association (BPMA), board director Stephen Barker observed that “Usefulness is one of the core reasons for people retaining promotional merchandise and is a key factor in it being used time and time again, providing an ongoing reminder of the brand that gave it.”

Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK and Ireland  agrees, “Promotional items such as the BOSS ORIGINAL HIGHLIGHTER  that’s also been added to our range is sure to be appreciated and used by the recipient whilst simultaneously offering the client company daily advertising exposure.”

And finally, just in case the desired hot, warm summer does arrive – other new promotional items online and featured in the new catalogue include beach balls and sunglasses and there’s even a free sports bottle with every sports bag offer for anyone planning on sports themed summer promotion.

See the complete range online at www.4imprint.co.uk or request a copy of the 4imprint summer catalogue online or call 0845 054 4405 to request a copy.

Ends

1.5.2012

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

BPMA research paper
http://www.bpma.co.uk/CommonPages/News/NewsDetails.aspx?NID=434

FOR IMMEDIATE RELEASE
April 24, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland
+44 (0)161 786 0304

Printed Products donated to help HUGS and Eczema Outreach (Scotland)

(Manchester, UK) – As part of their Helping Hand programme 4imprint, the promotional items distributor, has donated printed trolley coin keyrings to HUGS and printed cotton bags to Eczema Outreach (Scotland) to help with their fundraising and awareness campaigns.

HUGS, an East Grinstead based charity helping children from birth to 18 years will sell the keyrings to help raise much needed funds to support children with equipment as well as financial and emotional help at times of need.

With no Government or corporation funding, HUGS relies entirely on volunteers for support and fundraising to continue its work buying specialist equipment to improve the quality of life for disabled children, providing treats and happy memories to young carers and bereaved children and emotional support for teenagers affected by issues relating to alcohol, drugs and teen pregnancy.

With their biggest fundraiser to date, a Jubilee Ball planned for 1^st June, HUGS are always delighted when companies donate desirable items that they can sell on to increase funding as fundraising consultant Peter Jenkins explains: “In these times of economic struggle, every one, both businesses and individuals, are watching their money, and it is so refreshing to see a company like 4imprint taking the initiative and providing charities with a lifeline like these promotional items”.

Eczema Outreach (Scotland) will use their cotton bags during events for families and to give to supporters and volunteers with their material included. The charity works with children and their families providing advice and support to the 15,000 children in Scotland suffering moderate to severe eczema, 20% of whom admit to being bullied at school.

While talking to a customer sales adviser about promotional items, project manager Magali Speight was delighted when she was told about the Helping Hand programme.

“The personalised bags have really helped us to market our charitable services and build the credibility about our young group”, Speight said, “the parents and volunteers who use the bags on a daily basis increase awareness of the impact of childhood eczema and several children have decided to swap their school bag for the 4imprint ones for a while!”

Speight also added that Eczema Outreach (Scotland) is always looking to make contact with new families with children with eczema. They also need volunteers to take part in a local Ambassador scheme (promoting the charity in their communities) and people to help organise events.

For more details about the 4imprint-UK Helping Hand programme visit: www.4imprint.co.uk/helpinghand

Ends

24.4.12

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk 

For additional information HUGS and Eczema Outreach (Scotland) visit their websites;

www.hugs-uk.com

www.eczemaoutreachscotland.org.uk

FOR IMMEDIATE RELEASE
April 18, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Social Media Measurement: Show Me The Results! : new Blue Paper available from 4imprint.

(Manchester, UK) – Social Media Measurement: Show Me The Results! is the latest Blue Paper from promotional products distributor 4imprint. It begins with 4 fundamental reasons as to why social media effort should be measured; before guiding the reader through an 11-step process to developing a sound measurement strategy.

“If you thought it was impossible or not even worth exploring how to measure your organisation’s social media efforts then this Blue Paper offers another point of view,” explains Cheryl Jackson-Leafield, Marketing Manager for 4imprint in the UK and Ireland.

It’s easy to think of ‘social media’ as just Twitter or Facebook and, whilst these are of course increasingly important, this Blue Paper also helps the reader co-ordinate and monitor effort across all online activity as well as customer-service related programmes. With focus groups and forums increasingly creating viral messages, it is essential that organisations take control of their media measurement and ensure all marketing and business messages are integrated.

Social Media Measurement is available to read here as a free download.

ENDS

18.4.12

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

FOR IMMEDIATE RELEASE
March 12, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

When Marketing Goes Viral: new Blue Paper available from 4imprint

(Manchester, UK) – ‘When Marketing Goes Viral’ is the latest Blue Paper from promotional items distributor 4imprint. The paper presents research on how to develop a viral marketing strategy, integrating this with an overall marketing plan and how to keep the momentum going once the campaign is underway.

As well as looking in-depth at a case study and identifying its initial goals and strategy, the Blue Paper explains why Viral Marketing works and highlights three hugely successful campaigns that many may not have even realised were viral campaigns. The paper suggests when a viral strategy might be considered and explains how to develop a strategy in conjunction with more traditional marketing activity.

According to Cheryl Jackson-Leafield, Marketing Manager for 4imprint in the UK and Ireland, “In a crowded marketplace with so many messages vying for attention it can be difficult for marketers to get their message heard. The brilliant thing about Viral Marketing, which is really a modern way of saying ‘word of mouth’, is that other people pass on your message and become brand champions. And as the internet is so fast and social media so popular, the word can spread incredibly quickly.”

The paper concludes by looking at the viral strategy adopted by Old Spice whose campaign was such fun that it inspired people to not only share it but make their own imitation versions of the campaign.

To read this paper, visit http://www.4imprint.co.uk/BluePaper/Viral-Marketing

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit http://www.4imprint.co.uk/

FOR IMMEDIATE RELEASE
February 22, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0) 161 786 0304

Tackling the top 10 issues facing businesses today : new Blue Paper available from 4imprint

(Manchester, UK) – ‘Tackling the top 10 issues facing businesses today’ is the latest Blue Paper from promotional items distributor 4imprint. The paper combines research from the CBI and Institute of Directors with practical advice on tackling a variety of issues ranging from cash flow to problem solving. 

Each of the topics identified is followed by information to help to avoid, tackle or overcome the issue. One of the key topics identified in the Blue Paper is the level of uncertainty faced by many organisations as a result of the current economic conditions. The Blue Paper outlines the merits of contingency planning in a number of ‘what if’ scenarios, together with longer term strategic planning. Other topics covered include technological change and the requirement for a clear sales and marketing plan. 

According to Cheryl Jackson-Leafield, Marketing Manager for 4imprint in the UK and Ireland, “Most business owners and managers are so busy on a daily basis, it’s a challenge to find time to step back to consider some of the broader issues that could be key to driving growth for their organisation. In this Blue Paper we have set out to summarise these broad issues, and offer potential first step solutions, to help organisations of all sizes to succeed”. 

To read this paper, visit http://www.4imprint.co.uk/BluePaper/10-Issues

ENDS

22.2.12

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at www.4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional products and corporate gifts throughout the UK, Ireland, USA and Canada.

Its promotional product offerings include corporate gifts, Post-it Notes, printed pens, keyrings, personalised mugs, stress balls, promotional cotton bags, mousemats, drawstring bags, confectionery, sports bottles, travel mugs, printed Flash Drives, corporate clothing and much more. 

4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

FOR IMMEDIATE RELEASE
February 8, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Creating a Brand Book new Blue Paper available from 4imprint

(Manchester, UK) – ‘Creating a Brand Book: Establishing and communicating brand guidelines’ the latest Blue Paper from promotional items distributor 4imprint looks at the process of branding or re-branding a company from the inside out. The Blue Paper takes a comprehensive look at the reasons why an organisation needs to make sure that their brand guidelines are clearly set out in a Brand Book and how to go about creating one.

The top ten elements of brand guidelines section covers everything from brand introduction through to logo use, colours, typefaces, use of social media and intellectual property policies while the second section explains what a Brand Book is and how to go about creating one that’s meaningful and valuable to your organisation.

“The ‘how to’ section of this Blue Paper is essential reading,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “I also really enjoyed reading the case studies of how organisations tackle this enormous topic. Our aim for this Blue Paper was to break down each element into easy to manage pieces so that readers are able to tackle producing their own Brand Book after reading it.”

The paper also covers ‘what next’ in terms of how to communicate the brand guidelines to all employees and external consultants as well as measuring their effectiveness before concluding with an extensive ‘Brand Guidelines Checklist’ covering everything from stationery, literature and packaging to uniforms, signage and promotional products.

To read this paper, visit www.4imprint.co.uk/BluePaper/Brand-Book

ENDS

8.2.12

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

FOR IMMEDIATE RELEASE
January 18, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

The Art of Negotiation new Blue Paper available from 4imprint

(Manchester, UK) – The Art of Negotiation, the latest Blue Paper from promotional items distributor 4imprint sheds light on something that every one of us does every day, even if we don’t think of our interactions as negotiation. The Blue Paper considers the psychology and theory behind negotiating, considers gender differences and gives a step by step guide to developing a strategy to successfully negotiate the next big deal, purchase or indeed pay rise.

Some say that negotiation can be defined as all interactions between two or more points of view, while others quite simply define it as bargaining. Where some people consider it almost a dark art with one party manipulating the other into submission; others believe it consists of open, honest communication based on mutual respect.

Whatever your belief, there’s no avoiding negotiation either in the workplace or in your daily life. Just think about asking for time off during a busy time at work, buying a car or even getting your children to tidy their room and you’ll know what we’re talking about!

“Negotiating is unavoidable. It’s very much a necessary part of business – and life,” says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland. “That’s why we thought exploring this topic was so important. We hope it will help the reader understand the art and science and how to create a ‘win/win’ situation for everyone concerned.”

Successful negotiators are worth their weight in gold to an organisation, not only for the money they make by selling well and savings made by negotiating a good price for purchases, but for the relationships they are able to build with clients and suppliers. 

By devising a clear strategy and understanding what’s important to the other side the paper outlines the important steps to successful negotiation and offers tools get the very best out of any opportunity to negotiate.

To read this paper, visit www.4imprint.co.uk/BluePaper/negotiation

ENDS

18.01.12

About Blue Papers

Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, printed mugs, keyrings, printed cotton bags, mousemats, drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk

FOR IMMEDIATE RELEASE
January 9, 2012
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland
+44 (0)161 786 0304

Promotional Products : New for 2012 from 4imprint

(Manchester, UK) – 4imprint, the promotional products distributor, has today introduced a wide range of new and exciting products for 2012, many of which are featured in their Spring 2012 catalogue. There are fun items like bendy rulers and bendy pencils and new aluminium sports bottles ideal for sports events, health promotions and schools. Other new items include a document folder made in the UK from 90% recycled waste material in a wide range of vibrant colours including lime green, pink and purple, a credit card shaped USB flash drive and the Santorini pen, available in 5 colours, exclusive to 4imprint and with a minimum order of just 100.

“Over the past months, we have worked really hard sourcing new product to suit every organisation whether they have thousands to spend or less than £150. Our merchandising team has really excelled themselves this year,” says Cheryl Jackson-Leafield, Marketing Manager UK & Ireland.

“We’ve even solved the problem of the disappearing pen! Our new exclusive Pocket Buddy pad and pen combo features our bestselling promotional pen along with an 80 sheet notepad that has a handy clear zipped pocket at the back for the pen so you’ll never lose it again!”

“It’s more important than ever to keep your brand in front of your target audience,” says Cheryl Jackson-Leafield. “When budgets are tight it’s essential to get maximum value for every pound spent and promotional products are proven to be both cost effective and popular with the recipient. Whether it’s promotional clothing to be worn by staff, a new money box to help them (or their children) to save the pennies, an ice scraper or umbrella to ease the burden of bad weather, or treat sized chocolate boxes everyone loves to be given a gift.”

All products in the 4imprint range come with a ‘no quibble’ guarantee, sliding scale prices shown online and a ‘despatched on time or free’ promise.

Request a copy of the 4imprint Spring catalogue online, or call 0845 054 4405 to request a copy.

ENDS

09.01.12

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if your order is not despatched on time it’ll be free! For additional information, visit www.4imprint.co.uk