The latest figures from the Internet Advertising Bureau (IAB) UK Digital Adspend report show that companies are increasing their digital advertising spend.

Conducted by PricewaterhouseCoopers (PwC) with United Kingdom Online Measurement (UKOM) comScore consumer data, the study showed that advertising on the internet and mobile phones increased in the first half of the year.

It was found that advertising on the mediums increased, like-for-like, by 17.5 per cent to £3.04 billion in the first six months of 2013.

With around 46.1 million people active online, according to UKOM/comScore, the money spent by advertisers equated to £66 per head of the online population during the six months.

Tim Elkington, director of research & strategy at the IAB, said with the rollout of 4G this year could be the first time advertising spend on mobile crosses the £1 billion threshold.

Anna Bartz, senior manager at PricewaterhouseCoopers, commented: “Mobile has moved on from being a communications or entertainment device to a bona fide retail one.”

UK digital ad spend, Fresh Business Thinking

Posted by Robin McCrink