Charities should look to use corporate practices in order to achieve better results.

This is the opinion of Bill Gates, who said that third sector groups need to set goals and measure how successfully they are being implemented.

In his annual letter, Mr Gates – who is co-chair of the Bill and Melinda Gates Foundation – noted it is vital that organisations invest their money in the right manner.

“Given a goal, you decide on what key variable you need to change to achieve it – the same way a business picks objectives for inside the company like customer satisfaction,” he added.

Mr Gates believes the use of a data-driven aid program represents the best way to move forward.

Coupled with this is the need for charities to be visible and so they could look to use promotional merchandise in order to achieve this objective.

By distributing printed clothing to their volunteers, they can give a professional feel and look to their operations.

Bill Gates says aid must be tied to results, Capital FM News

Posted by Cheryl Jackson-Leafield