Brands could tempt consumers away from rival firms by offering promotional products, a new survey has found.
According to research commissioned by the British Promotional Merchandise Association (BPMA) to mark the start of Promotional Products Week, one in three people have switched their regular brand so they can receive a free gift.
Consumers were found to be particularly tempted by coffee mugs, while branded glasses, cuddly toys and cooking accessories were also said to be appealing.
Figures also revealed that many people choose to keep hold of free gifts from brands, including mugs, pens, keyrings and t-shirts.
Gordon Glenister, director-general of the BPMA, said the findings show why promotional merchandise is still popular with businesses and members of the public.
“If the right product is chosen to suit the target audience, then it is desired and kept by them, giving them ongoing brand exposure,” he commented.
Mr Glenister added that promotional gifts are a powerful means of boosting sales and brand awareness.
Everyone loves a freebie!, Promotional Merchandise
Posted by Robin McCrink