Tottenham Hotspur have been commended for how they interact with fans via social media.
Social media agency Umpf worked with William Hill to analyse the social performance of professional cricket, rugby and football teams in the UK to see how well they engaged with supporters through sites such as Twitter and Facebook.
Spurs achieved the highest score overall with 69.9 out of 100, with fellow Premier League side Chelsea following close behind.
Leyton Orient came third in the table, while Manchester United and Leeds Rhinos rounded out the top five.
Amy Byard, social media account manager at Umpf, said Spurs have understood the importance of “tailoring their content platform-by-platform to fit each of their social channels”.
For instance, she noted they use social media to offer question and answer sessions with players, post archive imagery and showcase video content.
Ms Byard added that the club’s social media accounts are popular as they tap into the areas fans are most curious about.
Posted by Robin McCrink