Starbucks is seeking to advertise its largest ever investment in food in the UK as it looks to show consumers it offers more than just the coffee that it is traditionally known for.

The company will be releasing a flurry of new promotional products and revamped packaging to try to extend its reach into the lucrative fast food market in the UK.

In addition to all of the different coffees that it offers, Starbucks will be introducing a selection of baked goods to add to its breakfast range including a hybrid of a doughnut and muffin – a Duffin.

This is being backed by a new advertising campaign that will be visible all the way through October.

Julie Prebble, category manager at Starbucks UK, said the team had worked hard to perfect their existing recipes, as well as create new products like the Duffin.

She continued: “We know from our trials and customer insights that this new food range will be a great success, complementing the quality drinks we handcraft in our stores every day.”

Starbucks launches UK food drive to extend its reach beyond coffee, Marketing Week

Posted by Robin McCrink