Global coffee powerhouse Starbucks is to open more than 300 new outlets in the UK – and we reckon it might want to use some humble promotional mugs to help it do just that.
The expansion will include more than 200 'drive-thru' stores opening in the next five years and the addition of 5,000 new staff.
Starbucks is developing a new concept store and hopes to become the market leader in drive-thru convenience coffee outlets. It currently has nine drive-thru outlets, the first of which opened in 2008 in Cardiff.
We think promotional mugs could help Starbucks spread the word about its new openings – it could head out onto the streets and dish out some coffee to shoppers – a great way to let people know about the expansion drive.
Kris Engskov, managing director of Starbucks UK and Ireland, said: “Customers told us that they now expect the best possible coffee wherever they are and the success of our first drive-thru stores shows that this is a huge opportunity.”
“Starbucks to Create 5,000 Jobs in the UK“. Starbucks. November 30th 2011.
Posted by Robin McCrink.