|How much does your firm ‘do’ to help the environment? Businesses and consumers are more clued up about environmental issues than ever before, so it’s an issue that simply can’t be ignored. Yet as the days turn into weeks and the year flies by it may be further down our list of priorities than we’d all hope, despite the obvious advantages that going green can bring.
Not only can ‘being green’ help your firm operate more efficiently, it can do wonders for your reputation. After all, many people’s purchasing decisions are based on a company’s sustainability and environmental credentials. What, then, do you have to lose by making a concerted effort to help the planet in a small way?
Earlier this month (March 2015) the European Environment Agency told the European Commission that while progress has been made in areas like air quality and chemical pollution, much more still needs to be done.
“If the Commission wants to be big on the big things, as President Juncker says, then it has got to start giving environmental policy much greater importance in its priorities,” said Tony Long of the WWF European Policy Office. “It can start by turning off its simplistic and false rhetoric that environmental policy equals administrative burden. The Environmental Agency’s report shows the opposite is the case – green policies promote innovation, jobs and growth.”This is exactly the message that businesses – and SMEs in particular – need to take on board too. Who knows – ‘going green’ could be the move that sets them apart from their rivals and paves the way to a new era of growth and success.
Of course, if you’re a smaller business, you can’t change the world singlehandedly, but there is still plenty you can do to show your customers and clients that you’re serious about the environment. Here are just a few examples…
Recycle and reuse
Don’t waste electricity
Promote green thinking at work
Further Reading / Sources