|It’s often reported that consumers’ purchasing decisions are influenced by an organisation’s green credentials. If a firm can demonstrate it’s committed to operating sustainably and minimising its environmental impact, it can build a strong reputation among eco-conscious buyers who are keen to cut their own carbon footprints.
But do organisations also think what their staff want as well?
According to a study by facilities management specialist Direct365, 26% of workers would like to see their employers adopt more environmentally friendly processes. If consumers are basing their decisions on who to transact with on a firm’s green policies, it makes sense this will be in mind when people are choosing who they want to work for. The findings highlight another pressing reason why companies of all sizes must be proactive in going green. By failing to take environmental issues seriously, they could be potentially be missing out on top talent and pushing them towards another organisation.
So what could small businesses do to both reduce their impact on the planet and show their staff they are committed to doing so?
Identify where improvements can be made easily
Equip office with recycled goods
Become more energy-efficient
Purchasing more energy-efficient appliances could also be advantageous. For instance, many modern printers boast energy-saving and green functions, so replacing an old model with a newer alternative could yield significant savings and carbon reductions in a short time. Meanwhile, you can encourage your team to follow new printing guidelines, such as not using wasteful fonts, printing on both sides of the paper and not always printing documents that could be saved to a USB stick, a server or in the cloud.
A few small changes here and there can go a long way towards cutting your energy output and costs. But crucially, they could make a big difference in your efforts to both attract and retain staff at a time when the job market is getting highly competitive. Your people are your greatest asset – so you need to consider everything if you want to keep them on board and engaged.
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