The first time I organised a trade show – maybe back in 2004 or 2005 – I was astounded by the number of things I had to do – and quite scarily were the number of things that I didn’t realise would have to be booked separately such as lighting and plug sockets! This month’s Blue Paper is now online and is called Trade Show Know How – our paper covers all the basics – from choosing the show that’ll be right for you to packing up on the last day … if you’re considering venturing into exhibiting I’m sure you’ll find it useful!
PS – As you might expect, in my opionion we always (!) have the very best promotional items and printed bags by far on our stand (there are a few ideas below!) – that bit was easy for me to plan – of course, I’d be happy to share my ideas with you if you want to woo the best visitors to your stand!