|It goes without saying, engaging with the wider public is vital if charities are to attract a steady stream of donations and build a loyal group of supporters. Whilst this is key, it’s also equally as important to ensure colleagues are also engaged and on-board with the goals and objectives of the cause.
Staff Engagement was recently on the agenda at the People & Culture Conference staged by Civil Society Media – which highlighted the unique nature of charity workplace environments. Whereas some workplaces are full of people working just to pay their bills, it was noted that employees at charities are often individuals who care deeply about its cause. That said, Civil Society Media has become increasingly concerned that staff retention rates are fairly low in the Third Sector, and also pay rates are somewhat lower than other industries. So what can charities do to boost motivation and job satisfaction amongst their own workforce, so their employees can concentrate on raising funds and awareness for their cause?
Speakers at the conference presented a number of interesting ideas…
Bring in the right hires
Organisations should therefore review how they go about attracting new recruits. Do they simply post ads on their web and social media sites? Or are they adopting more creative approaches such as setting up eye-catching display stands at jobs fairs? Fairs can be a chance for job seekers to find out what you are all about and a great way for the team to reach out to potential employees in a more targeted and engaging way; pens, coasters or mousemats printed with information about your work and your goals could also be distributed.
Workplace culture could also be a theme at the interview stage. At the conference Kate Collins, Director of Fundraising and Marketing at the Teenage Cancer Trust noted that interviews offer a perfect chance to tell candidates “what it is really like” at the charity, so you can find out their attitude towards your values and principles before offering them a job.
Keep staff happy
Nic Marks of Consultancy Happiness Works was among those at the conference to talk up the case for focusing on staff welfare. He pointed out that there is a strong relationship between success and happiness. As a result, he believes starting with happiness rather than creating a fear-driven culture focused on short-term results will ultimately be more beneficial for charities and have a bigger impact on their cause.
Take on-board staff suggestions
An organisation is only as good as its people, so making an effort to attract and retain the right people, as well as creating an environment where they feel valued and empowered, can pay off massively. Once you’ve got this right, your charity will be in a strong position to reach out and engage with the public to attract those all-important donations.
Further Reading / Sources