|Nearly all industry sectors have their own trade publications and online blogs, with news and written features designed to specifically target people working in that industry. If you’re looking to stay ahead in your field, reading these can be a great way to keep up with the latest developments that may affect you, as well as gauge opinion on key issues such as changes in regulation or shifts in the operating environment.
But how often do you really stop to think about who is writing these pieces?
Many are written by small business owners just like you, who are keen to share their insights and opinions on important matters with their peers. But perhaps they are also hoping by making their presence known it will raise their profile and make their name more recognisable throughout their sector.
So could the same happen to you? If you feel you have something to say about your industry, why not target industry press and relevant websites as a means of getting your name out there? After all, it may help your brand become more recognisable in the future. Writing for trade publications and blogs could establish you as a thought leader in your industry and that may bring huge reputational benefits and credibility.
So before you begin, here are a few things to bear in mind…
Don’t overlook niche outlets
Furthermore, the fact that they are relatively small compared to mainstream newspapers and magazines means it could be much easier to get your name in there. Niche outlets might be more receptive to guest articles and if you regularly send them content you may become their first port of call when they need an opinion on a on a topic in the future.
Approach editors with ideas
Get your submission noticed
Articles in trade journals and online blogs might seem like a tenuous way to build your brand, as you’re not putting yourself out there in front of a particularly large number of people. But the size of the audience doesn’t matter, only its quality. And by getting your company’s name, logo, contact details and an original and compelling point of view in front of your industry peers, you could start to establish yourself as a reputable and credible thought leader.
Source / Further Reading