|The Christmas shopping season is well and truly upon us – and charities will be doing their utmost to make the most of this time for donations. New research from Gocompare.com suggests the average British household will spend £753 on Christmas festivities this year, which collectively adds up to around £21 billion being spent on food, parties, decorations and presents. So surely this is the perfect time for charities to ask people to spare a few pennies for good causes, isn’t it?
Well, yes it is – and there are plenty of good reasons why. Here are just a few persuasive arguments you could use…
No need to depend on couriers
Christmas is a challenging period for logistics providers, particularly with peak shopping days like Black Friday and Cyber Monday. But by donating a gift to charity, people can be confident their gift reaches its intended recipient without any disruption.
No need for storage space
A person’s house can easily end up being overrun with Christmas presents for people they don’t really like or know that well. But a charitable donation is one festive gift that will not take up space and is guaranteed to be appreciated by the recipient.
There’s no need to wrap a present
Wrapping gifts is another traditional aspect of buying Christmas presents that isn’t necessarily the most fun. But again, this is something donors don’t need to worry about if they are giving money to good causes.
No postal cut-off dates to worry about
The Post Office rightfully has a deadline for people who want a guarantee that their parcels will reach recipients in time for Christmas Day. Leave it too late and you run the risk of presents arriving after the big day. But this isn’t an issue with charitable donations, which people could even arrange first thing on Christmas Day morning if they so wished.
Charities will reward loyal donors
Many charities actively try to engage with their regular and loyal supporters, in all sorts of interesting and varied ways. For instance, some will have exclusive newsletters and online content for long-term donors. Others, meanwhile, might reward them with promotional gifts such as trolley coin keyrings, cotton shoppers and wristbands, while some may choose to introduce a loyalty rewards scheme similar to what you’d see in a supermarket. So while the idea of giving to charity is largely a selfless act, it’s worth reminding prospective donors that they could get a little something in return.
Balance out the indulgence
Regular charity donors will often have a strong social conscience and not feel entirely comfortable with the idea of unfettered indulgence. So why not encourage people to donate on the basis that it’s an unselfish gesture that can make them feel better about – quite rightfully – making the most of all the seasonal festivities?
Christmas is a time for giving, so for charities who depend on people’s generosity at all times of the year, it’s the perfect time to nudge people into donating to a good cause.