|The internet has been a great leveller when it comes to marketing, as small and medium-sized enterprises (SMEs) have an unprecedented opportunity to get their word out on a modest budget. But would you say your firm makes the best use of the digital platforms that are available? We thought we’d come up with a few ideas to help you push your message out online and ensure it gets heard by your target audience.
Encourage existing customers to talk you up online
Deliver a great user experience
The length of time it takes for your site to load up is crucial to delivering a good user experience. So if your site isn’t the fastest, make sure you work within your means and don’t overload it with animations and videos that take a long time to load up.
With more and more people using the internet on the move, brands can’t afford to have a site that doesn’t render well on smartphones and tablets. Optimise your site for mobiles and tablets to generate additional traffic and increase conversion rates.
SEO doesn’t have to be complicated
Create content for your website such as white papers, infographics and other industry pieces that will hopefully draw lots of links from third party websites. You’ll get referral traffic from the third party sites and Google should view the links as a sign of authority in your industry. This can pay off in better search rankings.
The Federation of Small Businesses rec
ently reported a bounce back in SME confidence towards the end of 2016, as firms are responding to the ‘brighter’ economic outlook and feeling ‘ambitious’ as conditions improve. As marketing activity among SMEs appears set to increase over the coming months, developing a strong web presence should help to differentiate your business from the competition.
Source / Further Reading