We’ve just loaded up a new infographic that presents 5 case studies of marketing campaigns that went viral. I love the 3M Post-it Notes example from 1978 – probably because I love Post-it Notes – but that’s another story!

While businesses can never guarantee that a new marketing campaign will go viral, they can significantly boost their chances of taking the world by storm by ensuring it ticks all the right boxes – and we hope the five stories we highlight may spark some ideas!