The power of branded shopping bags
|Did you know that since the plastic carrier bag levy was introduced in 2015, the number being taken home from shops has fallen by 80%?
Since many don’t want to pay the 5p charge, people are increasingly opting for reusable bags. And this is in turn opening up opportunities for brands to make a lasting impression.
|After all, shopping bags remain in the home and therefore provide a continuous reminder of an in-store experience.
As a result, they offer an opportunity to expose people to a brand name and logo day after day for a minimal outlay.
Reusable bags also help to boost a person’s self-esteem, as they may feel virtuous for being environmentally-friendly.
Rolling out reusable bags could therefore enable brands to become inextricably linked with something that makes them feel good.
Add to that the fact that anyone using a reusable bag in the street from your brand might be proudly displaying your name and logo – and therefore giving you free advertising everywhere they go.
For more information on this subject, download the latest infographic from promotional products retailer 4imprint – The power of branded shopping bags – outlines more reasons why it’s worth investing in reusable bags, examples of success stories and evidence of the psychological impact they can have on consumers.