Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

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James suggests ...

Marketers ‘must stick to coherent message as media options expand’

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Corrine writes ...

Email open rates grow to four-year high

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Mark suggests ...

Ads ‘must make a meaningful impression’

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Natalie suggests ...

Websites ‘shouldn’t be neglected’

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Ben writes ...

360-degree videos tipped to be a major revenue stream this year

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Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

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Sean shares ...

UK ad spend continues to grow

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Laura chooses ...

Cross-channel marketing ‘has big impact on increasing conversions’

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Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

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