Lauren shares ...

Marketing ‘should be based around a big brand idea’

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Laura writes ...

RNIB to try experiential marketing at Glastonbury

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Karina shares ...

Smartphone users take action after seeing mobile ads

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Karen suggests ...

Brands ‘must understand the digital review ecosystem’

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Dawn discusses ...

Brands ‘shouldn’t be put off using Snapchat’

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Una recommends ...

Insurers must offer good digital customer service ‘to earn loyalty’

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Christine suggests ...

Consumers want personalised content from retailers

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Catherine suggests ...

Brands ‘must demonstrate meaning and purpose on social media’

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Carol describes ...

Half of cart abandonments ‘happen on mobile devices’

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Becky writes ...

Costly creative campaigns ‘should be be founded on extensive data analysis’

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