Karina shares ...

Measurement strategy ‘very important for marketers’

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Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

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Leo writes ...

Superdrug hails unique brand positioning

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Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

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Sharron suggests ...

Every pound spent on advertising ‘must get returns’

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Sarah likes ...

Could car interiors be the new marketing battleground?

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Sam discusses ...

Colours, shapes and sounds ‘the keys to effective logo design’

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Nicola suggests ...

Brand storytelling ‘keeps people engaged throughout the year’

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Mark writes ...

Younger consumers ‘happier to share personal data with brands’

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Michael suggests ...

Internet advertising spend to overtake TV this year

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