Una discusses ...

Creative and articulate storytelling ‘critical to win customer trust’

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Sean shares ...

UK ad spend continues to grow

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Laura chooses ...

Cross-channel marketing ‘has big impact on increasing conversions’

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Leo recommends ...

Brands ‘should produce longer-form content rather than short ads’

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Sarah shares ...

1 in 3 CFOs plan to increase marketing investment

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Robin discusses ...

Social media marketing ‘must always generate commercial returns’

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Karina shares ...

Measurement strategy ‘very important for marketers’

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Carl writes ...

1 in 5 consumers ‘will boycott brands after bad publicity’

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Leo writes ...

Superdrug hails unique brand positioning

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Sean suggests ...

Discounts ‘aren’t the only way to drive brand loyalty’

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