Sean writes ...

SMEs encouraged to tap into emotions at Christmas

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Sarah discusses ...

Mobile marketing objectives ‘must be aligned with KPIs’

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Michael recommends ...

Loyalty schemes ‘must offer the right rewards’

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Sam suggests ...

Advertising ‘must reflect diverse range of customers’

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Nicola writes ...

Narrative marketing ‘connects with consumers’

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Robin writes ...

Business start-ups ‘shouldn’t overlook marketing’

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Michael suggests ...

Campaigns ‘should be kept simple’

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Leo suggests ...

Brands ‘must use truthful data to build consumer trust’

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Nicola shares ...

Lidl offers discounts to tweeters

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Martina suggests ...

Why the weather can offer marketing opportunities

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