Karen writes ...

Brands ‘should celebrate older consumers’

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Kirstie describes ...

KFC changes marketing approach in face of strong competition

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Nicola writes ...

SMEs encouraged to plan marketing campaigns effectively

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Joanna writes ...

Consumers ‘willing to share personal data in exchange for tailored communications’

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Dawn suggests ...

Brands ‘should raise the bar of what mobile advertising looks like’

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Christine writes ...

Advanced planning ‘vital for festive marketing campaigns’

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Catherine discusses ...

SMEs in e-commerce to step up marketing spend

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Carol describes ...

Retailers ‘could get festive only when shoppers are in a wintery mood’

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Carl likes ...

Artificial intelligence ‘ready to go mainstream’

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Becky recommends ...

Successful brands ‘have storytelling elements’

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