Sam suggests ...

Advertising ‘must reflect diverse range of customers’

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Nicola writes ...

Narrative marketing ‘connects with consumers’

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Robin writes ...

Business start-ups ‘shouldn’t overlook marketing’

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Michael suggests ...

Campaigns ‘should be kept simple’

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Leo suggests ...

Brands ‘must use truthful data to build consumer trust’

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Nicola shares ...

Lidl offers discounts to tweeters

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Martina suggests ...

Why the weather can offer marketing opportunities

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Nicola writes ...

Can real people help brands push key messages?

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Lisa suggests ...

Vanilla campaigns ‘a waste of marketing budget’

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Laura likes ...

Marketers ‘must be able to interpret data properly’

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