Martina suggests ...

Why the weather can offer marketing opportunities

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Nicola writes ...

Can real people help brands push key messages?

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Lisa suggests ...

Vanilla campaigns ‘a waste of marketing budget’

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Laura likes ...

Marketers ‘must be able to interpret data properly’

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Christine suggests ...

Christmas marketing ‘doesn’t need to be separate from year-round campaigns’

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Una discusses ...

Marketers ‘must not overlook long-term brand building’

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Mark suggests ...

Could price transparency help drive customer trust and engagement?

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Karen writes ...

Brands ‘should celebrate older consumers’

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Kirstie describes ...

KFC changes marketing approach in face of strong competition

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Joanna writes ...

Consumers ‘willing to share personal data in exchange for tailored communications’

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