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Charities encouraged to step up internet advertising

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Brand colours ‘more memorable than shapes & elements in logos’

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Scientists identify the secrets to successful B2C marketing

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Online retailers ‘must work to drive customer loyalty’

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Motivating Personalised Gifts

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Direct mail ‘trusted by consumers’

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Commercial success and positive social influence ‘aren’t mutually exclusive’

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Grocery marketers urged to connect with shoppers via mobile

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Record number of people watching video content on smartphones

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Marketing News: Offering free gifts can encourage purchases and brand loyalty

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