April 12th, 2012
Two cancer charities might want to use promotional items to tell donors and supporters about their new merger.
The Samantha Dickson Brain Tumour Trust, the largest brain tumour charity in the UK, is to join forces with the Christopher Clare Cancer Research Fund, reports ThirdSector.
The two charities formally merge next month.
The move comes after Karen Clarke, the founder of Christopher Clare, thought it would reduce administration and operational costs and allow more funds to be directed into brain tumour research.
It's important to get the word out quick – ideally in advance – when two organisations decide to partner up.
Supporters are bound to have lots of questions – so a clear campaign to communicate the change is essential.
This can be done quite easily by using promotional merchandise. Think about printing the new name of a merged charity on promotional bags or printed USBs.
Because printed products are likely to get carried around (bag), placed on a desk (mug) or stuck on a fridge (magnet), the chances of your new name being seen – and remembered – are high.
Posted by Cheryl Jackson-Leafield
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