Using promotional products is a great way to really make your social media strategy stand out.

Nowadays everyone is jumping on the social bandwagon – setting up Twitter profiles, Facebook pages and LinkedIn hubs.

Social platforms are the way forward when it comes to digital marketing, a way to connect with customer instantaneously, all over the world.

But how can you make your strategy that little bit different? Given the world and his wife is going social, it's important you make people sit up and take notice.

One way to complement your social campaign is to use some promotional products to drive awareness of your online platforms.

We think these products are particularly useful when trying to let people know about your online operations who might not otherwise be aware of it.

Something as simple as sticking your new Facebook address on some promotional pens or printed mugs really works – think about giving them out at roadshows, distributing them in offices and sending them out with product orders.

These channels gives customers old and new something tangible and concrete that they can keep and use – a permanent reminder of your social media presence.

Posted by Robin McCrink