It’s human nature to judge something straight away. We can take just one look at a brand, organisation or individual and immediately decide how credible, trustworthy and professional they are.

So what does this mean for businesses? Are they doing all they can to give the best impression from the word go?

How long does it actually take people to form a first impression? And how can you convey the message you want to put across before people form negative judgements about you?

For more insights and stats on the subject, download the new animation from promotional products retailer 4imprint – First Impressions.