How does your brand connect with young adults?

The so-called millennial generation has grown up in a digital, connected world – and that presents both opportunities and challenges to marketers.

Navigating the digital world is second nature to this age group, with young adults routinely going online, using apps and interacting via social media.

Marketers therefore need to be active and visible in these spaces if they are to connect with the millennial generation.

Promotional products retailer 4imprint has produced a video outlining some useful information about millennials’ behaviour.

By understanding factors such as why they like certain brands on social media to which marketing platforms have the most sway over their brand perceptions, you could be better placed to target this demographic effectively.