How tying your marketing to current events can boost your brand

References / Sources / Further Reading

1. “Cause marketing: the trend that combines clarity of purpose and brand equity.” Campaign. Web 6 June 2017.

https://www.campaignlive.co.uk/article/cause-marketing-trend-combines-clarity-purpose-brand-equity/1434979

2. “More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media.” Marketing Profs. Web. 6 June 2017.
https://www.marketingprofs.com/charts/2017/32144/more-honesty-less-snark-how-consumers-want-brands-to-act-on-social-media

3. “Case study: Oreo Eclipse.” Campaign. Web. 6 June 2017.
https://www.campaignlive.co.uk/article/case-study-oreo-eclipse/1366744#DuGUGy7TfYfJuGDg.99

4. “Mondelēz – Oreo Eclipse.” Newsworks. Web. 6 June 2017.
https://www.newsworks.org.uk/Case-studies/Mondel%C4%93z—Oreo-Eclipse/83944

5. “Six years on people are still celebrating Ed Balls Day.” BBC News. Web. 6 June 2017.
https://www.bbc.co.uk/news/blogs-trending-39744431

6. “Brands jump on the election bandwagon: advertising roundup.” The Guardian. Web. 6 June 2017.
https://www.theguardian.com/media-network/2015/may/07/brands-marketing-election-campaigns-roundup

7. “International Women’s Day: 6 of the best campaigns empowering women.” Marketing Week. Web. 6 June 2017.
https://www.marketingweek.com/2017/03/08/international-womens-day-brand-campaigns/

 

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