Youth charity the Prince’s Trust has announced a partnership with Premier League football club Blackburn Rovers for the 2011/12 football season.

The charity, which gives practical and financial support to 14 to 30-year-olds, will have its name on the team’s shirts and will pursue fundraising activities, such as developing promotional merchandise.

The trust has a history of running programmes for disadvantaged young people in the Blackburn area, and one of the aims of the partnership will be to raise money to support these schemes.

Fundraising initiatives being considered include matchday collections, merchandise sales and end-of-season events.

Promotional items could be put to good use here – promotional pens and mugs featuring the club and charity logos, for example.

“The Prince’s Trust is really pleased to have been selected as Blackburn Rovers Charity of the Year in a move which will build on our considerable experience of working with young people through football,” said Paul Brown, marketing director of the charity.

“We see this as a brilliant opportunity to reach out, engage and motivate the most disadvantaged young people in the community and help us change even more young lives.”

The Premier League season kicks off this weekend.

Blackburn Rovers FC teams up with The Prince’s Trust“. Prince’s Trust. August 2011.

Posted by Cheryl Jackson-Leafield