Have you thought about the part promotional products could play in councils' community health initiatives?

Promotional mugs, printed pens and branded keyrings are all great ways of generating interest in such campaigns.

Take a recent initiative run by Stoke-on-Trent City Council and transport charity Sustrans to get children interested in cycling.

A competition in schools was launched to write a letter Stoke-on-Trent's lord mayor, describing their ideas to get more people to travel to school by bike.

The winner was 11-year-old Thomas Hollins, from Eaton Park Primary School, who suggested a bike hire system.

Thomas won a bike and helmet and the runners-up were all presented with cycling-themed promotional bags as a reward for entering the competition.

The mayor, Terry Follows, told This is Staffordshire: “We received a number of fantastic ideas which made it really difficult to decide on an overall winner.

“I want to offer my congratulations to Thomas and the other winners.”

Pupils aim to give pedal power a push“. This is Staffordshire. 

Posted by Cheryl Jackson-Leafield