Many organisations will use romantic imagery such as red hearts to get people spending money in the run-up to Valentine’s Day.
Charity group Heart Transplant UK is therefore taking advantage of the opportunity to promote the work it does and help people who desperately require a new organ.
Stacey Pridden, 24, has pulmonary hypertension and is one such person who is currently in need of a heart donor. She will be the subject of a Valentine’s Day-themed marketing campaign and will feature in a video asking someone to donate an organ.
Ms Pridden requires a transplant in the next three months, but figures from the charity show only 80 per cent of people get the transplant they need in time.
Viewers of the video will therefore be encouraged to sign up as potential donors, as well as create a personalised e-card that can be shared online.
John Fisher, chief executive at Heart Transplant UK, commented: “Giving your heart this Valentine’s Day takes a whole new meaning when you could be giving someone life.”
He stated that about 1,000 people die every year waiting for an organ donation. This, he said, equates to three people per day.
Mr Fisher therefore hopes this Valentine’s Day-themed campaign will encourage more people to put their name on the donor register.
He pointed out that while nine out of ten people are in favour of organ donation, only about three in ten actually sign up.
According to figures from Heart Transplant UK, 145 heart transplants were carried out in the UK during 2014. A total of 265 people are currently waiting to undergo the procedure at the moment.
Posted by Cheryl Jackson-Leafield