Customer loyalty is all the rage. A key customer retention tool, such schemes are used to reward regular customers, making them feel special and important.
In turn, they encourage loyal behaviour – meaning those customers will keep on coming back.
But given the plethora of such schemes out there – you only need walk into a coffee shop or major high street retailer to see one in operation – how to stand out from the crowd?
One way could be to bring promotional items into your loyalty offerings.
Think about it. Let's say you're a small business rolling out a loyalty card – why not also give out promotional keyrings with your company logo printed on?
This way the customer can keep the card attached to the keyring – making it easier for them to carry around and use. And with your company logo printed on it, they're unlikely to forget you.
Or maybe your scheme gives a customer something back when they buy a certain number of items – a free cup of coffee or sandwich, say.
Why not give them a free promotional mug to take back to home or to the office?
Posted by Robin McCrink