Many people in the UK would rather sacrifice a few luxuries than cut back on their charitable giving, a new survey has revealed.

According to research commissioned by the Charities Aid Foundation (CAF), 30 per cent of Britons plan to spend less on takeaway meals in the coming months.

Meanwhile, 25 per cent want to trim costs by spending less money when they go out for a drink.

By contrast, just 18 per cent said they intend to reduce their financial support for charities in the near future.

John Low, chief executive of the CAF, said this highlights how many consumers across the UK are reluctant to stop supporting good causes, even when they are personally experiencing financial constraints.

“This shows that, despite the difficult economic circumstances, British people are incredibly generous and charitable,” he commented.

“It is encouraging that so many people are planning to maintain or increase their charitable giving this year.”

Young adults in particular appear to be very keen to support good causes right now. Indeed, figures showed that while only three per cent of people aged between 45 and 54 are planning to step up their charitable giving in the coming year, 18 per cent of 18 to 24-year-olds intend to increase their support for third sector bodies.

The CAF research also found that many people in Britain are feeling increasingly confident about their personal financial situation.

This, it said, is one of the main reasons why they are aiming to donate more money to good causes this year.

Now could therefore be a good time for third sector bodies to step up their efforts to engage with the public, so they can benefit from this increased generosity throughout the UK.

However, the study did highlight a number of interesting regional variations which might potentially influence where charities target their promotional efforts.

For instance, figures showed that six per cent of people in the north of England intend to increase their charitable support this year, compared with 11 per cent in the south-east.

Charitable giving reflects North-South divide in the economic recovery, CAF

Posted by Cheryl Jackson-Leafield