A cancer charity is to get its profile raised among millions of people thanks to a deal with The Football League.
Prostate Cancer UK’s official logo is to be displayed on every player’s kit from the start of next season, so it will be highly visible both to fans attending each fixture and people watching the action on television.
This will complement and underpin its Men United campaign, a football-themed initiative designed to raise awareness of prostate cancer among men.
Mark Bishop, director of fundraising at Prostate Cancer UK, commented: “There is an old phrase about safety in numbers when you face a common enemy and Men United is all about men coming together to fight prostate cancer.”
He pointed out that the Men United campaign involves encouraging men throughout Britain to wear its badge in order to show their support.
Mr Bishop stated that thanks to this new agreement, every single Football League player will be wearing the same symbol – printed within their squad number.
He urged fans to be part of the initiative by opting to have numbers on their replica shirts. Mr Bishop said this would mean they can help to save lives and raise awareness of a condition that has been “hidden away” for a long time.
“Every time you wear that shirt, you will show your support for the 250,000 men living with prostate cancer and the 40,000 diagnosed with the disease each year,” he commented.
Shaun Harvey, chief executive of the Football League, added that his organisation is “delighted” to work with Prostate Cancer UK to tackle what he described as “one of the biggest threats to men’s health”.
He said he hopes this effort helps to shine a spotlight on the work the charity does and encourages more football supporters to gain a better understanding of prostate cancer.
Mr Harvey added that the collaboration between Prostate Cancer UK and the Football League should lead to lives being saved throughout Britain.
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Posted by Cheryl Jackson-Leafield