Businesses wanting to get their brand out in the public domain really need to push the customer interaction angle.
According to Utalkmarketing.com, product sampling sessions – which can include take-away promotional gifts – can be extremely successful.
However, the website urged brands to team branded promotional items with a memorable experience to ensure that the product in question stays fresh in people's minds.
“If [consumers] have a great experience that emotionally engages them and provides them with a sample to trial or take away, they then have that connection to your brand. This can be an excellent mechanic for driving immediate sales,” the website added.
It concluded, however, that brand consistency was vital, otherwise consumers will walk away confused and disengaged. So if products are aimed at families, make sure the branding is family friendly.
“Everything must tie-in with the target audience,” Utalkmarketing.com concluded.
1 “Can sampling help you gain new customers?“. Utalkmarketing.com. Thursday, March 17th 2011.