The new year is a time for new beginnings, and with the economy starting to slowly head towards recovery, many companies may be thinking of starting 2011 with a new brand identity.

One such company is Finnish airline Finnair, which underwent a revamp towards the end of 2010, altering its logo, aircraft livery, cabin, uniforms and service areas in a bid to emphasise its new long-term plan to focus on travel between Asia and Europe.

Mika Vehvilainen, chief executive and president, Finnair, said: “Our clientele changes continually and expectations of our service and identity change accordingly. We want to enhance our attractiveness as a company not only among our Finnish customers but also in the Asian and Central European markets.”

Companies planning on following in Finnair’s footsteps and changing their brand identity in 2011 should consider investing in some promotional gifts featuring their new logo to help customers get acquainted with it.

We think that promotional pens and branded USB sticks are a great way for companies to promote their new identities.

1 ‘Finnair renews its identity in line with its vision’, December 20th 2010