Small businesses looking to choose a new domain name need to remember one thing: keep it simple.

That is the view of Thomas Darré Medard Frederiksen, chief operating officer at One.com, who said a concise, simple and easy-to-remember name is possibly the most important point to consider when selecting a domain name for your company.

A short, snappy and to-the-point web address is also important when it comes to using promotional items to market your brand – you'll need something simple to advertise on promotional pens and mugs.

Mr Frederiksen said it is vital that the name is easy to spell, remember and communicate to potential customers and suppliers.

“A complicated domain name with alternative spellings, for example cars4u, will make it harder for prospective customers to remember and find in search engines,” Mr Frederiksen said.

“A domain that is harder to find will often result in the web user clicking on competitor sites during the search, leading to a possible drop-off in traffic.”

Posted by Robin McCrink