Men shop online nearly twice as much as women, according to new research.
A study by CB Richard Ellis found that men purchase products on the web once every 2.5 weeks, compared to women who make purchases an average of once a month, the Drum reports.
The firm's poll of more than 10,000 consumers found that shoppers are becoming more confident in buying online, although security remains a big issue that e-retailers need to overcome.
Peter Gold, head of cross border retail at CBRE, was quoted as saying: “Our research shows that the physical store and the internet are not adversaries but complementary.
“Customers research price and availability online before making a purchase, which can be through any channel. Retailers use online shopping to test out new markets and direct browsers to their stores.”
If you're looking for a cost-effective way to drive people to your website, why not consider promotional merchandise.
Print your company web address on the side of promotional mugs and send them to potential customers – a fantastic way to get your name about.
“Men shop online more than women“. The Drum. Monday September 26th 2011.
Posted by Robin McCrink