Oreo has served up a great example of how marketing campaigns can be tied into current events and occasions.

The biscuit brand today (March 20th) launched an outdoor ad in Edinburgh and London to tap into excitement and interest over this morning’s total solar eclipse.

Genuine real-time scientific data was used to depict an Oreo biscuit eclipsing the sun at the same time, exactly reflecting the movement of the moon in front of our closest star.

Oreo fuelled extra excitement and interest in its own version of the eclipse by using the #OREOECLIPSE hashtag on Twitter.

Jonathan Holden, marketing manager at the firm, commented: “We want Oreo to be an even more iconic brand in the UK. Playfully putting it at the centre of a moment where the whole country will be looking in the same direction makes this idea the perfect fit with that ambition.”

The outdoor ad is being complemented with a special translucent cover for The Sun – one of the most widely circulated newspapers in the UK.

Oreo creates its own outdoor total eclipse, Marketing Week

Posted by Robin McCrink