A fleet of eco-friendly hybrid buses is being launched in Sheffield this week – and promotional items could help to spread the word about them.
As part of a new campaign by Stagecoach Yorkshire, 21 diesel-electric double-decker buses will travel across the city, offering free Wi-Fi and, it is claimed, cutting carbon emissions by 30 per cent.
Paul Lynch, Stagecoach Yorkshire managing director, told the BBC he hoped the buses would encourage more people to use public transport.
As part of the roll-out, the firm may want to use eco-friendly promotional merchandise to get the message out among residents.
Products like eco-promotional bags could prove successful in letting people know all about the new fleet.
John Grant, a lecturer in sustainable development at Sheffield Hallam University, told the BBC: “It's about driving in an eco-friendly way. At the end of the day it isn't the only influence. I hope the drivers understand how to get the most of the vehicles.”
The buses have been partly funded with £2 million from the government's Green Bus Fund, the BBC reported.
“Eco-friendly hybrid buses launched in Sheffield“. BBC News. Tuesday September 27th 2011.
Posted by Carl Blackshaw