Prostate Cancer UK has secured the services of some well-known faces to front its latest promotional campaign.
Chat show king Sir Michael Parkinson, ex-rugby player Will Carling, actor Damian Lewis and comic Bill Bailey are among those taking part in the charity’s marketing drive.
The initiative uses sports-related imagery and language to raise awareness of prostate cancer among men, with the celebs signing up for the imaginary team Men United.
Members of the public are also being asked to register online and take a short test to see how much they know about the disease.
Prostate Cancer UK chief executive Owen Sharp hopes this encourages males to “take control over their own health” and ensure they are aware of the symptoms of the condition.
“Men United is a powerful way for men, and the women in their lives, to mobilise against this common enemy,” he commented.
Mr Sharp added that prostate cancer survival rates in the UK are currently lower than the European average.
Men United v Prostate Cancer challenges killer disease, Prostate Cancer UK
Posted by Cheryl Jackson-Leafield