Customer service is essential if businesses want to stay ahead of the competition.

Companies need to convince their audiences of their unique selling point in order to be successful and one way to do this is to use Twitter effectively.

Research by Simply Measured has found that only 30 of the top 100 global brands have dedicated customer service handles on Twitter.

On top of this, none of the firms have a response rate of under 30 minutes, while only one in ten are getting back to people within one hour.

Providing effective customer service is one way to improve a brand, as consumers will be more likely to refer a company to their friends and family if they are impressed by their dealings with them.

Another way to boost brand awareness is to distribute promotional products, as these items are an excellent way to engage an audience and build a following.

Twitter Customer Service Study March 2013, Simply Measured

Posted by Robin McCrink