The proportion of Britons who regard smartphones as their primary means of getting online has nearly doubled in the last five years.
According to research by Google, 35 per cent of people in the UK used smartphones just as much as computers to access the internet back in 2012. However, the proportion now stands at 65 per cent.
This can be attributed to many different factors, in particular the penetration of wireless internet networks in public spaces.
However, the surge in smartphone ownership over the last five years will also be a decisive factor.
Three-quarters of UK citizens were found to own a smart device, including nearly half of those aged over 55.
Figures from Google also showed that the average person in the UK uses a total of 3.3 web-enabled devices.
This has led to many people in the UK getting in the habit of performing tasks digitally if this option is available.
For instance, 50 per cent of Britons were found to use their smartphone as their main alarm clock.
Unsurprisingly, smartphones are most important to people aged 25 or under. Nearly nine in ten people in this age group were found to use their devices for searching online.
A similar proportion relied on their smartphones to check social networks and emails, while nearly eight in ten watch online videos on their handsets.
Brits’ smartphones internet usage doubles in 5 years B2B Marketing
