British adults spend an average of one day a week (25 hours) on the internet, a new study has found.
According to research by Ofcom, 42 per cent of people go online or check apps at least ten times a day.
Figures also showed that 11 per cent will access the internet more than 50 times a day.
As a result, 59 per cent of internet users would go as far as saying they are “hooked” on their web-enabled device.
Furthermore, 34 per cent admitted they find it hard to go for any period of time without going online.
Some three-quarters of internet users said they regard the web as an important part of their daily lives.
Seventy-eight per cent of respondents said it helps them keep up with news and social issues, while 63 per cent said the internet has helped them try new things, such as entertainment, food and holiday destinations.
“People are better connected than ever before, meaning they can spend more time doing what they love online,” Ofcom observed.
More than half of those polled said they never feel bored because they have the internet wherever they go.
In addition, 82 per cent said the ability to communicate over the web has made their lives easier.
Ofcom went on to note that smartphones are still the most popular device for accessing the internet.
This could be driven by greater ownership levels, with the proportion of adults owning a smartphone going up from 66 per cent to 71 per cent in the last year.